article thumbnail

The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. 3 Lead Generation Myths That Will Clog Your Sales Funnel & Keep You From Closing More Sales. Leads are Qualified. February 2012.

article thumbnail

B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). greater than “cold” outbound prospecting and nurturing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Metrics to Drive Lead Generation Performance

Pointclear

Most B2B lead generation marketers are reporting performance metrics to senior executives but the portion also reporting financial contribution metrics are more likely to be outgrowing their competitors. Marketing strategies improve with better insight into lead conversion to opportunities, sales and revenue.

article thumbnail

Kevin Bacon and a Unique Way to Crush Lead Generation

No More Cold Calling

Finding those connections is key to lead generation and getting referrals. A 2011 study by Facebook and the University of Milan, which mined data from the social media site’s 721 million active users, found that the number of intermediate links between two strangers—or “degrees of separation”—is now only 4.74.

article thumbnail

3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Marketing and sales leaders can end the struggle to produce content for Lead Generation. Prospects are researching solutions without the sales rep until late in the buying process (According to a 2011 Sale Research Council study, 57% of a consumer’s buying process happens without a rep being present).

article thumbnail

The Pipeline ? Top Sales & Marketing Awards 2011

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Top Sales & Marketing Awards 2011. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog. August 2010.

Pipeline 215
article thumbnail

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Pointclear

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.