Pointclear
AUGUST 8, 2011
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.
Pointclear
AUGUST 14, 2012
This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. At that time we had one client that depended almost exclusively on webinars and telephone follow-up to drive leads (they also had a relatively generous/loose lead definition). Track them by source.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Pipeline
SEPTEMBER 19, 2011
December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. 25% Increase in Sales Training ROI – Sales eXchange – 115. September 20th, 2011. September 20th, 2011. September 19th, 2011.
Zoominfo
OCTOBER 13, 2020
Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem? So, what’s going on here?
Pointclear
DECEMBER 20, 2011
You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.
Zoominfo
OCTOBER 13, 2020
Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem? So, what’s going on here?
The ROI Guy
MAY 20, 2011
Achieving tangible value from social media remains challenging for the majority of CMOs according to a significant study from MarketingSherpa , however incremental investments “keep on trucking”, with over 1/3rd indicating spending increases of 20% or more through 2011, and 25% indicating spending increases well north of that.
Expert insights. Personalized for you.
200 
Let's personalize your content