Pointclear

MARCH 27, 2014

Read more about how B2B marketers will be able to directly reach customers and prospects via email on mobile devices. He is the author or co-author of five books, including Social Marketing to the Business Customer(2011), the first book devoted entirely to B2B social media marketing. More information and links in the blog.

Social Media 223

Social Media Media B2B Decision Maker 223

Jonathan Farrington

APRIL 21, 2013

They are really scheduling “appearances” and creating the illusion that these appearances are with qualified prospects. The selling proposition is that someone agreeing to see your sales representative has to be more qualified than another prospect simply forwarded to you as a lead. He can be reached at Dan.McDade@pointclear.com.

PointClear 35

PointClear Sales Qualified Lead Cold Calling Guarantee 35

Jonathan Farrington

AUGUST 10, 2012

It seems sometimes that when the prospect does not have a purchase order in one hand and a pen in the other that the lead was not good. Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes.

Top of Funnel 35

Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35

Jonathan Farrington

JANUARY 5, 2013

We routinely analyzed data on 100,000,000 prospects before deciding who to send 5,000, 10,000, 500,000 or even several million catalog offers to. Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes.

Data 43

Data Sales Qualified Lead PointClear Inbound 43

Pointclear

APRIL 10, 2012

2011 Marketing and Sales Trends Successes and Failures. Sales teams need to critically assess tools, as well as social media participation, to make sure they are appropriate for supporting direct engagement with their prospects and customers. The Fight for Marketing & Sales Alignment.

Face-to-face 184

Face-to-face Social Media Hiring Inside Sales 184

Pointclear

AUGUST 8, 2011

The 2011 Lenskold Group / Pedowitz Group Lead Generation ROI Study has found that key metrics reported, forecasted, and used to compensate marketing differ for high growth companies as well as for those using integrated marketing automation.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

Pointclear

SEPTEMBER 29, 2015

Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. (Click here for part 1 & part 2.). If I want to sell to hospitals by the largest bed count , there are 454 and it may be worth some extra effort to apply ABM to these.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Pointclear

FEBRUARY 26, 2013

That kind of connection requires that salespeople stand in the shoes of their foreign prospects. Prospects from countries like India or China are less likely to accept standard, non-customized services than those from, say, Germany or the UK. How to do this? A few suggestions: Dig deep into cultural differences to learn.

Closing 198

Closing Face-to-face Workbooks Conference 198

Pointclear

SEPTEMBER 26, 2011

FedEx shows its employees volunteering around the world for FedEx Cares Week 2011. This turns the old recruiting metaphor on its head: Prospective employees raise their hands and ask about opportunities. Facebook is also about connections between people, and personal relationships lubricate the wheels of business.

Facebook 216

Facebook B2B Marketing Airlines 216

Pointclear

MAY 2, 2011

The ideal situation for a sales organization is to have enough “ripe” opportunities hanging on the tree-of-prospects to simply pick the low-hanging fruit first. 2011 @Copyright Smart Selling Tools No need to fetch a ladder and climb to the top when there is plenty of fruit within reach.

Harvest 150

Harvest Vendor ACT Meeting 150

Pointclear

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ Sales Quotas & Optimistic Expectations for Quicker Economic Recovery. And so that could be one explanation.”. I think all that’s to the good. But I think there’s an RPM 2.0

Inbound 145

Inbound Quota Outbound Video 145

Pointclear

FEBRUARY 2, 2012

I was greatly appreciative to be named the Analytics Marketer of the Year at the 2011 Tech Marketing Awards ceremony presented by the Technology Association of Georgia. Embedded in every client program, they help us identify the right prospects and convert them to qualified leads. Static data about prospects.

Lead Generation 176

Lead Generation Analytics Sales Qualified Lead Leads 176

Pointclear

JANUARY 2, 2018

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Compounding technology-driven answers to the age old sales/marketing problems is the stubborn perception that leads should cost less than they do.

Lead Rank 180

Lead Rank Lead Scoring Sales Qualified Lead Leads 180