DiscoverOrg Sales

AUGUST 28, 2018

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. For our prospects, an example might be ‘summer slump.’ What’s HOT.

B2B 120

B2B Hubspot Marketo Account Based Marketing 120

DiscoverOrg Sales

AUGUST 28, 2018

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. For our prospects, an example might be ‘summer slump.’ What’s HOT.

B2B 89

B2B Hubspot Marketo Account Based Marketing 89

DiscoverOrg Sales

AUGUST 24, 2017

B2B, on the other hand, is generally dictated by a misguided understanding of prospective customers. Bigger B2C companies have been trying break down corporate stereotypes in recent years by forming more grass-roots style messaging with personalized branding, social media, and connection to the consumer, compared to the pre-2000s.

B2B 186

B2B B2C Buyer Persona Social Media 186