The Sales Hunter
FEBRUARY 8, 2012
How “Social Media” Can Be Part of Your Prospecting Strategy. I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” Related posts: Why “Social Media” Sucks for Prospecting.
The Sales Hunter
JANUARY 12, 2012
Why “Social Media” Sucks for Prospecting. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. It’s not working for one very reason — you’re using the term “social media.” E-mail RSS.
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The Sales Hunter
DECEMBER 15, 2011
It’s Time To Kill Social Media. Dec 15, 2011. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. It’s not working for one very reason — you’re using the term “social media.”
Pointclear
FEBRUARY 2, 2011
Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses.
The ROI Guy
FEBRUARY 14, 2011
Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.
The Pipeline
JULY 29, 2011
December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. For Email Newsletters you can trust.
Zoominfo
SEPTEMBER 22, 2022
In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Social Media Social media is especially important for upper-funnel marketing, building brand awareness, and creating community.
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