Trending Sources

Challenges Transitioning to Universal Analytics

Software Business Blog

Ever since Universal Analytics was announced back in 2012, questions filled the minds of web analysts all around the world. Recently, Universal Analytics rolled out of Beta – it’s set and ready to go – the question is, are you? Universal Analytics is soon going to be ‘universal’ (literally) whether you’re prepared for it or not. Google Analytics tracking code: .

Enabling Better Decision Making: The greatest Big Data challenge

Brian Vellmure

The sudden presentation of varying sizes, patterns, colors, and prices were overwhelming the underdeveloped analytical part of her brain. All Posts Featured Finding, Acquiring, and Delighting Customers Future & Innovation Analytics Big Data Choices CIO Customer Experience Decision Making Decisions design Google IBM IBM for Midsize Business Sheena Iyengar strategyBut I know.

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Exploring new frontiers of real time customer feedback

Brian Vellmure

Text Analytics allows companies to sort through vast amounts of unstructured feedback to surface patterns and themes captured in hundreds, or thousands, or even millions of conversations about your organization. This post is on behalf of the CIO Collaboration Network and Avaya. Growing up, I spent much of my time playing competitive team sports. Playing with no feedback. Answers are there.

Combining Google Analytics & Your Sales Funnel to Create the Perfect Lead Gen Formula

Buyer Zone's Lead Generation Blog

Much has been made in recent years of the value of Google Analytics (or other onsite analytics) to your marketing campaigns, but it is so easy to get lost in that data and start focusing too much on metrics that really don't matter. Make your analytics tell a story. Guest Post by Andrew Holstein , Online Marketing Analyst at eMedia. You can break everything down by revenue.

Global CEOs chart the course into unchartered waters for the Next Generation Enterprise

Brian Vellmure

“ Big Data, Analytics, and Insights. Analytics investments are finding a sweet spot tying the increased focus on customers to the ability to harness insights from data. Courtesy of Jay Cross [link]. The average time that a company spends in the S&P 500 is 15 years, continuously trending downward over the past 80 years. Change is swift. Cycle times are shortening. Potential.

How Social Technologies Contribute to a Better Customer Experience

Brian Vellmure

technology priority for 2012, according to a global survey of CIOs by Gartner, Inc.’s Additionally, Gartner’s 2012 CEO Survey found that CEOs cited CRM as their most important area of investment to improve their business over the next five years. This post is on behalf of the CIO Collaboration Network and Avaya. It is the one thing that is nearly impossible to duplicate.

Dumbing it Down: 5 Secrets to Getting Smart People to Buy

Smart Selling Tools

For example, don’t refer to your product as a ‘predictive analytics solution’, if what it does – from the buyer’s perspective – is to identify the right person to call. Tweet B2B sellers of complex technologies, that address a broad spectrum of customer issues, are generally very smart people, especially within the framework of their specific scope of solutions.

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Landing Pages Without The Wait – Unbounce

Fill the Funnel

3rd Party Integration   With editing, publishing, testing and analytics built right into Unbounce you can run your whole campaign from a centralized place. Theyve already hooked in  MailChimp ,  Google Analytics ,  Salesforce , Hubspot and more. Original article: Landing Pages Without The Wait – Unbounce ©2012 Fill the Funnel. Sales is a fast-paced environment.

The Digitization of Human Interactions: From Long Tail to Mass.

Brian Vellmure

March 9, 2012. February 13, 2012 By brianvellmure 16 Comments. According to a 2012 study by the Content Marketing Institute ; 90% of B2B marketers do some kind of content marketing whether they realize it or not, and. ANALYTICS PLAYING A BIGGER ROLE EVERYWHERE. Return to top of page Copyright © 2012 · Genesis Framework · WordPress · Log in

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Datahug. A Relationship Search Engine for Your Business.

Dave Stein's Blog

The analytics engine monitors this to build up a dynamic database and applies a powerful relationship algorithm to make the connections and undercover who knows who and how well they know them right across the company’s entire network of connections. On my last trip to Ireland  I met Connor Murphy, CEO of Datahug , and his co-founder, Ray Smith. DS: How do you do this? See screenshot.

Datahug. A Relationship Search Engine for Your Business.

Dave Stein's Blog

The analytics engine monitors this to build up a dynamic database and applies a powerful relationship algorithm to make the connections and undercover who knows who and how well they know them right across the company’s entire network of connections. On my last trip to Ireland  I met Connor Murphy, CEO of Datahug , and his co-founder, Ray Smith. DS: How do you do this? See screenshot.

Innovative New Web Tool Combines Video and Powerpoint

Fill the Funnel

You get analytics, You get faster encoding speed. Original article: Innovative New Web Tool Combines Video and Powerpoint ©2012 Fill the Funnel. 20 Web Tools 2012 Presentation Tools Web Tools 9Slides powerpoint presentation VideoTraditional online presentation and video tools lack something very important to a successful delivery – You! An innovative new web tool that adds you and your wonderful presence to your story is now out of beta and ready for you to explore. Introducing 9Slides.com. This is not embedding video into PowerPoint. All Rights Reserved.

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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Most companies are only getting a fraction of the value that is possible from Web Analytics. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Why do you care? Visitor Source Tracking.

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3 reasons why Shopping Cart Custom Domains will mean the end of your web analytics problems

Software Business Blog

After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. Google Analytics uses cookies to track visitors and those cookies can only be accessed by the domain on which Google Analytics is installed, i.e. your website.

3 reasons why Shopping Cart Custom Domains will mean the end of your web analytics problems

Software Business Blog

After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. Google Analytics uses cookies to track visitors and those cookies can only be accessed by the domain on which Google Analytics is installed, i.e. your website.

13 Tools to Create and Share Your Presentations

Fill the Funnel

Slideshare has an application customized for LinkedIn users, allowing presentations you select to be embedded directly into your profile.  If you opt for one of the paid plans, you are also able to capture leads from those that have viewed your slides, as well as review the detailed analytics so that you know which presentations are striking a chord with your audience. Slideshare. Prezi.

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Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

Pointclear

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Regular marketing analytics reviews are critical success factors supporting our mission.

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Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

Pointclear

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. When applying marketing analytics successfully, you need both business acumen and underlying marketing technology. It takes about 1.6 Nearly 2.5

Sales 17

Five Golden Rules for Boosting Sales Rep Productivity

Smart Selling Tools

Consider using a tool like Cloud9 Analytics that allows you direct and invaluable insight into the pipeline, as well as enhanced predictive performance analysis. 4. Sales software tools can transform the means and methods by which a sales rep’s productivity is not only measured, but calibrated. However, sales leaders should not be quick to take hold of the misguided notion that tools alone will provide all the right answers. paradigm shift in thinking, and a modification in behavior, must also be considered. Don’t misuse their valuable time, or yours. Eliminate the productivity-killers.

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Moneyball: Sales Performance by the Numbers

Sales Benchmark Index

Employ the old Give-Get strategy to negotiate more coaching, training and metric-based analytics. Actually, this article isn’t about your standard numbers. We won’t touch on revenue, percentage of quota, customer retention, etc. This article is about your ICP – that is to say, your Ideal Competency Profile numbers. How are you going to improve your ICP? Are you among this 66%?

Guest Post: Insight for More Excellent Sales Management in 2013

Jonathan Farrington

Conference, the ability to combine analytics with coaching holds unprecedented opportunities for sales managers to build more effective and productive sales teams that generate higher revenue. This week Inc.com announced that bad managers cost the economy $360 billion in lost productivity annually. Hopefully, your sales managers aren’t making any personal contributions to this statistic.

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The Twelve Most Persuasive Words You Can Use When Delivering a Presentation

Jonathan Farrington

This enables the audience to think through the concepts you are about to present and formulate them in an analytical way. - The next stage is the abstract conceptualization stage that explains HOW you’ll be delivering your presentation. I was recently asked if presentation skills had become obsolete – because so much business is conducted online.

Marketers Want to Strengthen Their Social Media Strategy in 2012.

The 1to1 Media Blog

Data Analytics. Data Analytics. Topic: Marketers Want to Strengthen Their Social Media Strategy in 2012. Marketers Want to Strengthen Their Social Media Strategy in 2012. What remains of the holidays are the resolutions to be better in 2012. According to the State of Social Media Marketing report, by Awareness , marketers want to increase their presence across social media marketing platforms, increase the frequency of content publishing, and have a more robust social marketing management and monitoring strategy in 2012. 1to1 Magazine. Issues. Webinars.

5 Essentials for Voice of the Customer Success - Think customers.

The 1to1 Media Blog

Data Analytics. Data Analytics. In fact, the balance of 2012 will see an increase in the impact of VoC strategies on customer engagement and loyalty. Indirect feedback makes text analytics a must-have - "Unstructured" or "indirect" data is everywhere now. Text analytics is a must-have in 2012 if your company wants to find the customer voice needle in the unstructured data haystack. Text analytics transforms this "noise" into real business insights on which you can base business decisions. By Guest Blogger on March 7 2012 12:00 PM. Issues.

The Danger Of Big Data

The 1to1 Media Blog

Customer Experience Customer Strategy Data Analytics allegiance bigdata customersentiment ethnography forresterA couple of months ago, I spoke at a conference in Las Vegas. Immediately before my talk, two advertising execs, one a professed quant geek and the other a "creative," spoke about how their agencies rely less on hunches these days and more on quantitative data to drive emotional relevance between their clients and consumers. "We can identify human emotions in massive rivers of data," the ad men said. And their big emotional insight?

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Can Your 1.0 Talent Succeed in a Sales 2.0 World?

Sales Benchmark Index

Framework for Predictive HR Analytics. Every organization is different, but the need for predictive analytics is common. It can be challenging to select the "critical few" analytics and customize them. Finish up 2012 with your current metrics and then implement a clean slate for 2013. B2B Sales organizations are rapidly transforming to compete in the world of Sales 2.0. The technologies and strategies are revolutionary. But will the sales talent keep pace? HR leaders will play a major role in success of the Sales 2.0 transformation. Sales 2.0 Old World - Old Numbers.

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Companies Measured by a New Important Customer Metric: Forgiveness

The 1to1 Media Blog

The 2012 ratings asked 10,000 U.S. Customer Experience Data Analytics customerdata customerexperienceThe Temkin Group recently released its second annual "Forgiveness" rankings of companies in a variety of industries. This measures a customer's likelihood to forgive a company for making a mistake. consumers to rank 206 companies from 18 industries. Not surprisingly, many famous customer-focused companies found their way to the top of the list. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Optimizing the Full Spectrum of Customer Interactions

Brian Vellmure

Make no mistake, the research and analytics to undertake such an effort would be significant. This post is on behalf of the CIO Collaboration Network and Avaya. Last weekend I had the pleasure of introducing a movie for the first time to my 5 year old son – a movie that incidentally, I first saw when I was 5 years old. The clip is below. The multifaceted spectrum of human interaction.

The Rise of the Data-Driven CMO - Think customers: The 1to1 Blog

The 1to1 Media Blog

Data Analytics. Data Analytics. The dawn of a new year often marks a spate of leadership changes within many companies and 2012 is no exception. By Tom Hoffman on February 7 2012 09:08 AM. Whats Trending for Marketing in 2012. Data Analytics. The dawn of a new year often marks a spate of leadership changes within many companies and 2012 is no exception. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Content Channels. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy.

Lead Generation: 81% of marketers use email marketing

B2B Lead Blog

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Here is what the data says…. Q. Which of the following lead generation tactics does your organization currently use? part 4.

"Expectation Matching" Builds Long-Term Customer Loyalty - Think.

The 1to1 Media Blog

Data Analytics. Data Analytics. Expectation Matching" Builds Long-Term Customer Loyalty. I had the privilege to attend the recent 2012 NRF convention and was impressed with the buzz around loyalty marketing and customer centricity. By Guest Blogger on February 3 2012 10:00 AM. Expectation Matching" Builds Long-Term Customer Loyalty. I had the privilege to attend the recent 2012 NRF convention and was impressed with the buzz around loyalty marketing and customer centricity. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions.

Guest Article: “The Five Golden Rules of Boosting Sales Rep Productivity,” by Nancy Nardin

Sales and Management Blog

Consider using a tool like Cloud9 Analytics that allows you direct and invaluable insight into the pipeline, as well as enhanced predictive performance analysis. 4. Five Golden Rules for Boosting Sales Rep Productivity. by Nancy Nardin. Sales software tools can transform the means and methods by which a sales rep’s productivity is not only measured, but calibrated. However, sales leaders should not be quick to take hold of the misguided notion that tools alone will provide all the right answers. paradigm shift in thinking, and a modification in behavior, must also be considered.

Paid Search in 2012: 7 Key Areas to Focus

Software Business Blog

Wishing you the best for a fantastic and a profitable 2012! Let’s get started with the PPC’s 7 key Areas of Focus in 2012. 1) Get Critiqued: Kick start 2012 with an audit of your PPC campaigns. Select sites manually if that is what if required. 3)    Be Relentless: Conduct tests regularly in 2012 and learn from both success and failure. Weed them out. Add negative sites.

Keys to Social Monitoring, Analytics and Reporting | Avangate Blog.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. « Importance of Capturing PPC Keywords through Analytics. Keys to Social Monitoring, Analytics and Reporting. Each one of the great number of social media analytics tools available today is somewhat different in its approach, metrics, measured channels, reports, depth of analysis etc. Clearly, both analytics should be used in your social media strategy for the best results. Copyright © 2004 - 2012.

Three Things VoC Leaders Need to Pursue in 2012 - Think.

The 1to1 Media Blog

Data Analytics. Data Analytics. Topic: Three Things VoC Leaders Need to Pursue in 2012. Three Things VoC Leaders Need to Pursue in 2012. In 2012 firms need to start examining and optimizing entire customer journeys, not just individual interactions. In 2012 VoC leaders need to increase their day-to-day influence among employees at multiple tiers, including in the back office, as well as among third parties. In 2012 VoC leaders need to better integrate operational and transactional data into their feedback programs. 1to1 Magazine. Issues. Books.

Customer Experience Excellence Is Exceedingly Rare - Think.

The 1to1 Media Blog

Data Analytics. Data Analytics. Today we published Forresters Customer Experience Index, 2012 (CXi). Interestingly, there was a steep drop in the percentage of companies that earned "excellent" scores this year: only 3 percent of brands made the cut in 2012 compared to 6 percent last year. Five brands raised their 2012 CXi scores by 10 points or more over last year, led by a whopping 17 point increase from Wyndham Hotels and Resorts. By Guest Blogger on January 23 2012 12:11 PM. Today we published Forresters Customer Experience Index, 2012 (CXi).

Go Google Me – An Interview with Fred McMurray

Increase Sales

Using ISP analytics is probably better than Google analytics. “Go Google Me” probably should be the mantra of Fred McMurray with three daughters and no sons.  Beyond his 23,000 Twitter followers, his thousands of LinkedIn first degree connections, this gentleman truly demonstrates how to effectively integrate social media into any marketing plan. Last week I had the pleasure of sitting down and experiencing a massive brain dump or what some may call “drinking from the fire hydrant.” Klout is good for researching key words. Share on Facebook.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Blog

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Catch Baggott and Kelly at MarketingSherpa’s B2B Summit 2012 in Orlando, August 27–30, find out the details here: MarketingSherpa B2B Summit 2012. Related Resources: MarketingSherpa B2B Summit 2012. Tweet It’s time to generate revenue.

Four Personality Types & Three Types of Salesperson

Jonathan Farrington

According to Merrill and Reid there are four personality types or social styles – Analyticals, Drivers, Expressives and Amiables – and all four have their own unique approach to business, their own language and thought processes etc. The Analytical: Analyticals are concerned with being organized, having all the facts and being careful before taking action. yes, it’s an Amiable.

Know Your Customer

Score More Sales

The study showed four areas to improve customer experience: 1)       Align the organization around the customer life cycle. 2)       Drive capture and use of customer insights – focus on the right analytics for answers. 3)       Deliver visible value at every touch point. 4)       Align customer experience and technology initiatives.  IT needs to be a partner in this. and U.K. B2B Sales