article thumbnail

A Customer-Success Driven Sales Strategy

Alice Heiman

Watch the podcast below or on our YouTube channel. Prior to launching LeanData in 2012, Evan worked in product, strategy, and business development roles at Microsoft, Ebay, Caring.com and Smart Modular Technologies as well as associate positions with venture capital firms Shasta Ventures and Battery Ventures.

article thumbnail

78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

How to deal with all the many channels of communication and distribution. For mid-market companies, Kline says that businesses can now use analytics much more effectively, citing the term “glocal” as an example: Glocal: a combination of a global strategy instituted locally for a particular geographic area.

Loyalty 201
article thumbnail

How Sales Teams Can Recruit & Retain College Grads in the Tight Labor Market

Sales and Marketing Management

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 154
article thumbnail

Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

I liked hearing about how Dannon – the yogurt folks, are using big data and predictive analytics to own the yogurt market. . If you have not seen the survey results yet, take a look to hear about omni-channel shoppers and more. Marketing Study Update. Procurement Study.

Company 208
article thumbnail

44 Important Marketing Productivity Statistics

Zoominfo

91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels ( source ). Predictive analytics software will be a big early-growth category for machine-learning applications. billion worldwide in 2019, up from $2 billion in 2012 ( source ).

Marketing 160
article thumbnail

How B2B Buyers Search for Tech Solutions

Tenfold

Analytics Advocate at Google Adam Singer confirms this at a ClickZ Live conference in San Francisco and adds that a person, on average, checks out 10.4 This share spans across a variety of channels. This data is up from 2012’s 27 percent, which signifies the growing influence of this generation. The Multiple-Channel B2B Buyer.