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Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Baking in analytics from the get-go is a winning strategy.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s becoming a marketing automation platform, if it hasn’t already.”

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s becoming a marketing automation platform, if it hasn’t already.”

CRM 133