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Start with a Dashboard Says IBM’s Ed Abrams

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Griffin / OTUS Analytics. The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs. According to Ed Abrams, start with simple, analytics dashboards. courtesy of M.

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20 GREAT COMPANIES TO SELL FOR IN 2013

HeavyHitter Sales

It’s a phenomenal success story and 2012 annual revenues were up 63%. Cornerstone OnDemand’s Software-as-a-Service provides a simple, user-friendly interface with advanced reporting and analytics features.”.   Akamai www.akamai.com - Akamai closed out 2012 with record results on both the top and bottom line. ON24 www.on24.com

Company 152
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Smarter Commerce Grows Sales and Customer Loyalty

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For mid-market companies, Kline says that businesses can now use analytics much more effectively, citing the term “glocal” as an example: Glocal: a combination of a global strategy instituted locally for a particular geographic area. How to deal with all the many channels of communication and distribution. There is no more mass marketing.

Loyalty 201
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Know Your Customer

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2) Drive capture and use of customer insights – focus on the right analytics for answers. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. IT needs to be a partner in this.

Customer 196
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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

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I liked hearing about how Dannon – the yogurt folks, are using big data and predictive analytics to own the yogurt market. . This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Company 208
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Selling to Technical People – How well do you work with Engineers? By Babette Ten Haken

Sales Training Advice

It’s well known that engineers are conservative, risk-averse, overly cautious and extremely rational. If you are in a position of selling to engineering-intensive companies, or working with a sales engineer to close a sale, it’s imperative that you take the time to understand how to communicate with technical professionals.

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Guy Kawasaki Keynote Great Opener for IBM Global Summit

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This solution incorporates analytics, intelligence, and automation from a company already analyzing more than $100B cloud-based commerce transactions. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.