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Start with a Dashboard Says IBM’s Ed Abrams

Score More Sales

Griffin / OTUS Analytics. The outlook for small-and -medium-sized (SMB) businesses includes a lot of looking toward cloud computing and improved analytics, according to Ed Abrams, IBM’s VP Marketing and Strategy for SMBs. According to Ed Abrams, start with simple, analytics dashboards. courtesy of M.

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Clear as mud: Why people often don’t hear what you thought you said

Selling Essentials RapidLearning Center

You have a meeting scheduled with a key customer the following Tuesday, where you want to present an analytical report. Research shows that even highly motivated and intelligent people often fail to communicate what they mean – even when they think they’re being perfectly clear. So why didn’t you realize it at the time?

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If Technology is Not the Answer to Solving Sales Problems, What Is?

SBI Growth

In fact, “20% to 30% of Enterprise Resource Planning projects fail, and 50% to 60% are considered compromised,” according to Gartner research. Through 2012, 80% of organizations will struggle to recruit the talent required to meet their business analytics objectives,” according to Gartner.

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How Sales Teams Can Recruit & Retain College Grads in the Tight Labor Market

Sales and Marketing Management

Author: Mike DeLeonardis, President, North America at beqom Generation Z graduates, or those born between 1997 and 2012, are flooding the workplace, and with a flowing economy and tight labor market, it can be difficult for companies to recruit and retain these entry-level employees.

Lead Rank 154
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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. The process of conducting qualitative in-depth research with buyers is essential to validating assumptions. Top Heavy on Analytics. What do you do? Market to the Right Buyers. You stare at them. What do you do?

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Know Your Customer

Score More Sales

Earlier this year, IBM published the results of a study that was done by Forrester Research about how today’s empowered customers are thinking, and the importance of really knowing your customer. Jeff Ernst, Principal Analyst at Forrester Research narrates the overview click here to view the video. IT needs to be a partner in this.

Customer 196
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Why Technology Can't Solve Sales Problems All By Itself

SBI Growth

In fact, “20% to 30% of Enterprise Resource Planning projects fail, and 50% to 60% are considered compromised,” according to Gartner research. Through 2012, 80% of organizations will struggle to recruit the talent required to meet their business analytics objectives,” according to Gartner.