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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Buyers want to be known and understood in both B2B and B2C buying situations.

B2B 130
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The Pipeline ? Top 25 Sales Influencers for 2012

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top 25 Sales Influencers for 2012. B2B sales is not different, the good folks over at OpenView Labs , have put together a list of Top 25 Sales Influencers for 2012. B2B Lead Generation Blog. December 2011.

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3 Steps to Fully Optimized B2B Prospect Development

Sales and Marketing Management

Issue Date: 2012-12-10. Teaser: B2B prospect development – the combination of lead generation, lead qualification, lead nurturing and lead hand-off to sales – is a critical element that many marketing and sales teams are failing. Author: Dan McDade. read more

B2B 274
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6 Sales & Marketing Strategy Recommendations for 2012

Pointclear

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1.

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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. Boston could really use a SXSW-type of event, so why not a bigger Inbound 2012 next year? Did you get to Inbound 2012? and the next year). I heard the parties were a lot of fun.

Inbound 184
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Top 3 Sales Posts of 2012 and Bonus Video

Score More Sales

OK, our blog is also featured here, but so are 50 or 60 others – one great way to get caught up in what’s going on in B2B Selling. I love the dedication that Jonathan Farrington has to the growth and development of sales leaders and individual contributors while showcasing the finest experts and new ideas around. Alltop Sales.

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.