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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. Here are four other B2B startups that reached the Billion dollar status. Raised Series B in 2012. These simple, yet powerful, statements are the North Star for forming a company. Go Find Your Unicorn.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Take Apple, for example. I’ve also outlined how you can iterate and optimize as your company evolves, and you’ll find helpful examples of how we’ve broken these steps down at my most recent company, SalesHero.