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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Buyers want to be known and understood in both B2B and B2C buying situations.

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The Pipeline ? Top 25 Sales Influencers for 2012

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top 25 Sales Influencers for 2012. One great thing about this time of year is the research done by others to help you kick-start your year. B2B Lead Generation Blog. CNi Rapid Research. December 2011. November 2011.

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Cold Calls Warm With Research in Advance

Score More Sales

We are assuming you are doing inbound marketing in your b2b business. The question I was asked: “Would you rather make 100 cold calls or 20 well-researched calls to b2b sales prospects?” In fact those days of calling anyone without research are long O-V-E-R. ” (A trick question?).

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

Pointclear

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. ” 2012 Recommendation: Marketing Should Ask Sales Three Questions. My guest today is Brian Carroll.

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7 Ways to Improve Your B2B Job Descriptions

Zoominfo

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). The ideal candidate is an experienced, multifaceted writer who has strong research skills.”

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

If your B2B company has been slow to get more involved in what some call the Social Selling movement, you can still do some very simple things right away while your company debates how, when and why to jump in. courtesy of InsideView. Want to cut to the chase and get some help with this, or get a quick Social Assessment?