The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Via Via is a ridesharing platform that was founded in 2012 when Uber was still relatively unknown. The Self-Service model The self-service model is when a customer purchases on their own.
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