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Twelve Days of Christmas to Make the Number

SBI Growth

You trusted our team to help you make the number in 2012. Sales Benchmark Index would like to thank our clients. Here is a look back at the past year through the lens of a Classic Christmas Carol. Enjoy and feel free to submit your own suggestions.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. You can also tap into brand influencers who have the power to sway their followers and include them in campaigns for special offers or promotions.

B2B 130
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5 Marketing Trends That will Impact 2013

SBI Growth

Integrated Marketing Campaigns Take Center Stage. Campaigns can be costly. Look for more focus in 2013 on how to leverage different channels and integrate campaigns. Powering the new engines of marketing, as we saw in 2012, is becoming big business. We have seen a growth in 2012 in the concept of lead nurturing.

Trends 316
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Forbes Names Emissary One of America’s Best Startup Employers

Emissary

businesses with at least 50 employees on three criteria: Reputation as an employer (measured via the KPIs of the social listening campaign in blogs, news, social media). Eight million datapoints were gathered via a social listening campaign and extensive desk research. Growth (measured via the KPIs headcount, traffic and job openings).

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B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

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Higher Education

Sales and Marketing Management

Issue Date: 2012-11-01. If the basics are all your salespeople know and can do, competitive sales campaigns will be a battle among equals. If the basics are all your salespeople know and can do, competitive sales campaigns will be a battle among equals. Author: Dave Stein. That’s true, but there’s a wrinkle.

Education 166
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Did President Obama Do More Damage to the Image of Salespeople?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan I would like to discuss what happened toward the end of the presidential campaign (hooray for that being completed!), On another occasion, Obama's campaign manager called Romney a felon. Were those name-calling instances part of a carefully planned campaign strategy? Probably not.