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How Younger Generations are Disrupting B2B Buying

Zoominfo

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

B2B 130
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78 Customer Engagement Statistics

Zoominfo

A quarter of Millennials are fully engaged customers, and their engagement is highly dependent on technology ( source ). Customer service interactions over Twitter have increased 250% in the last two years ( source ). On average 29% of B2B customers are fully engaged ( source ).

Customer 196
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What is the State of Marketing in 2013

Score More Sales

The study identified five areas marketers need to be thinking about: Understanding and engaging with customers. Evaluating and prioritizing channels. Creating a consistent customer experience. The top two marketing challenges are issues near and dear to the sales team as well: Acquiring New Customers. Top Marketers do.

Marketing 241
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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert. For best results, set separate goals and strategies for each channel. On the morning of July 20 th , 2012, the magazine tweeted, “Good morning, shooters. Leaving your social media on autopilot. Happy Friday!

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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

Instead of keynotes all about how great the idea of Big Data will be, there was a treasure trove of stories on how data – big and small – is transforming and improving customer service, response times, interaction with customers and buyers, and improving bottom line revenues. Marketing Study Update. Procurement Study.

Company 208
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Sales Talk for CEOs: Growth Strategies for Hiring and Organizing Your Sales Team with Jacco van der Kooij (S1:E15)

Alice Heiman

This episode features Jacco van der Kooij, Founder of Winning by Design , a global B2B revenue consulting and training company founded in 2012. Finally, you will find out about the intriguing way he groups his team members into customer-focused pods to enable them to become powerhouses for customer service.

Hiring 62
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Where did you learn to sell? How have you modified it? | Jeffrey.

Jeffrey Gitomer

I wanted to channel that energy, harness that energy, and direct it toward a sales prospect. There is no time like the present to change things up in 2012 to ensure its better than 2011! Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Return to top of page Copyright © 2012 All Rights Reserved.

Hiring 181