article thumbnail

How Younger Generations are Disrupting B2B Buying

Zoominfo

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

B2B 130
article thumbnail

Sales Talk for CEOs: Improving Sales Discovery with Jody Glidden (S2:E15)

Alice Heiman

Jody Glidden is CEO of Introhive , a customer intelligence software that does discovery research and delivers valuable insights about clients and prospects to your sales team. Watch the podcast below or on our YouTube channel. Founded in 2012, Introhive is the fastest-growing B2B sales and relationship intelligence platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196
article thumbnail

8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

In fact, research shows B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value ( source ). Do some research, experiment with post frequency, and analyze your results. Posting exclusively about products. Happy Friday! Weekend plans?”

article thumbnail

Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

The interviews are available on our blog and YouTube channel. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? Dave Stein, CEO and Founder of ES Research Group Inc. The cake still consists of the tried and true standby media channels. Their comments will surprise and enlighten you.

article thumbnail

Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

Watch the podcast below or on our YouTube channel. Before joining GE Ventures, Amy was Chief Business Officer at Navigenics, a genomics company sold to Life Technologies in 2012. . Finally, Amy and I discuss making complex sales more customer-focused and the customer success team’s role in growing trust and reference-ability.

article thumbnail

5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

The top fear of HR leaders for 2012 was finding or developing leaders. Our 2012 sales leader research finds it is still a big fear for 2013. If your company uses channel partners, Channel Management is a needed skill. If your company isn’t looking for sales leadership today, just wait.