Cold Calls Warm With Research in Advance
Score More Sales
MAY 24, 2012
The question I was asked: “Would you rather make 100 cold calls or 20 well-researched calls to b2b sales prospects?” Of course we’d all take the 20 higher caliber conversations over a “dialing for dollars” mentality. In fact those days of calling anyone without research are long O-V-E-R. ” (A trick question?).
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