5 Marketing Trends That will Impact 2013
SBI Growth
DECEMBER 26, 2012
Powering the new engines of marketing, as we saw in 2012, is becoming big business. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. We have seen a growth in 2012 in the concept of lead nurturing. Fusion of CMO and IT. Get chummy with your CIO and figure this out.
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