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5 Marketing Trends That will Impact 2013

SBI Growth

Powering the new engines of marketing, as we saw in 2012, is becoming big business. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. We have seen a growth in 2012 in the concept of lead nurturing. Fusion of CMO and IT. Get chummy with your CIO and figure this out.

Trends 316
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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

Read the Eloqua Grand Guide to Social Selling. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012″ and one of “20 Women to Watch in Sales Lead Management” Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies.

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7 Critical Skills of the Social Seller

SBI Growth

I recently met Jill Rowley, a Sales Rep at Eloqua. Source – CEB, The New High Performer Playbook, Arlington VA, 2012). I discuss 7 ways these new sellers outperform the competition. Then I provide several tools for success in the Social Seller Mobile App Guide. Why Buyers want Social Sellers.

Eloqua 331
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Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

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Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

Nudge.ai

But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. They also recently launched a business-to-business paid product. “A There is no better place in the world.”.

Eloqua 28
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. But he also notes the ongoing gap between the two teams: “I mean it’s crazy.

Software 187