6 Sales & Marketing Strategy Recommendations for 2012
Pointclear
FEBRUARY 23, 2012
I really enjoyed one of Bob’s recent posts, Six Strategies for B2B Sales and Marketing in 2012 , in which he shares comments from his strategic partner, Hugh Macfarlane, founder and CEO of the B2B marketing consultancy, MathMarketing. Massively shift costs out of your combined Sales and Marketing engine. Forget about branding.
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