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6 Sales & Marketing Strategy Recommendations for 2012

Pointclear

I really enjoyed one of Bob’s recent posts, Six Strategies for B2B Sales and Marketing in 2012 , in which he shares comments from his strategic partner, Hugh Macfarlane, founder and CEO of the B2B marketing consultancy, MathMarketing. Massively shift costs out of your combined Sales and Marketing engine. Forget about branding.

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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. Boston could really use a SXSW-type of event, so why not a bigger Inbound 2012 next year? Did you get to Inbound 2012? and the next year). I heard the parties were a lot of fun.

Inbound 184
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Your 2012 Sales Plan

Your Sales Management Guru

Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. Support systems (HR, Marketing, administration, IT, Engineering, Manufacturing). offerings in 2011?

Hiring 70
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As Good as Your Last Successful Hire - 10 Tips for Consistency

Understanding the Sales Force

Under first year GM Ben Cherington, the 2012 Red Sox were horrible. Ben inherited part of that team but he engineered the draft, trades, signings, releases and promotions that became the final design of the 2012 Red Sox. Is he the genius of 2013, or the incapable GM of 2012 and 2014?

Hiring 224
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5 Marketing Trends That will Impact 2013

SBI Growth

What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Powering the new engines of marketing, as we saw in 2012, is becoming big business. Fusion of CMO and IT. Nurture Marketing Expands.

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Meet the Spiff Team: Chapter Three

The Spiff Blog

Marcello Albuquerque, Software Engineer. Nicole lives in Connecticut and graduated from Salve Regina University in 2012 with a Bachelor’s degree in Studio Art with concentrations in Graphic Design and Photography. Bobby Bartlett, Technical Support Engineer. Erli Ametaj, Technical Support Engineer. suburbs of Maryland.

Meeting 62
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Selling to Technical People – How well do you work with Engineers? By Babette Ten Haken

Sales Training Advice

It’s well known that engineers are conservative, risk-averse, overly cautious and extremely rational. If you are in a position of selling to engineering-intensive companies, or working with a sales engineer to close a sale, it’s imperative that you take the time to understand how to communicate with technical professionals.