Pointclear
FEBRUARY 23, 2012
From the customer buying cycle and lead nurturing to sales and marketing alignment, lead quality vs. lead quantity, and effective sales processes, he consistently zeros in on root causes and identifies key actions that help close more deals and improve revenue results. Forget about branding.
SBI Growth
DECEMBER 26, 2012
What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Powering the new engines of marketing, as we saw in 2012, is becoming big business. Look for nurture marketing to expand in 2013.
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Score More Sales
FEBRUARY 22, 2012
5 Tips for Lead Nurturing to Grow Your Sales Funnel. by Lori Richardson on February 22, 2012. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Consulting. Categories.
Jonathan Farrington
JULY 31, 2013
Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.
Score More Sales
DECEMBER 16, 2011
Putting the Social Into CRM Predictions for 2012. Let’s look at an old definition, the challenges with CRM, and some predictions for 2012. Gartner’s assumption: “By year-end 2012, only half of Fortune 1000 companies will receive ROI from their social CRM initiatives.”. Sales Tips and Strategies to Grow Revenues. Consulting.
Score More Sales
DECEMBER 22, 2011
Refine B2B Sales Process in 2012 With Tools and Attitude. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Previous post: Putting the Social Into CRM Predictions for 2012. Consulting.
Score More Sales
JANUARY 3, 2012
by Lori Richardson on January 3, 2012. For many years, the “sales explanation industry” has worked with and discussed a Funnel or a Pipeline model to explain how you need many more leads to eventually turn into prospects, and then ultimately a smaller subset who become actual customers. Lead capture. Lead nurturing.
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