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How to Increase Sales Tips & Snippets #19 Research

Increase Sales

The last of the how to increase sales tips for 2011 is research. In marketing, investing the time to do your research is critical to how effective are your marketing strategies and tactics (think conversions). I would like that both my sites and yours will gain more traffic, visibility and higher rankings in search engines.

Research 115
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Big Data Can Help CRM Users Gain More Deals – New Insights

Score More Sales

82% of those surveyed believe that sales reps are challenged by the amount of information and the time it takes to research prospects prior to making contact. CSO Insights surveyed 218 CEOs, CSOs, sales execs and managers during June 2012 in an online study. Reps are on information overload. ” The Big Data revolution is here.

Data 197
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Start with a Dashboard Says IBM’s Ed Abrams

Score More Sales

IBM surveyed 1200 technology professionals in SMB organizations in 2012 and created the IBM Tech Trends Report. It is a document you can give to others in your organization to help support your ideas as a “Pacesetter” (one of the 3 types of people identified by the research).

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3 Steps to Grow Your Online Visibility and B2B Brand

Score More Sales

There are many cloud-based tools to help grow your visibility, do niche research, and learn more about your existing and prospective customers. It also takes time to do regular research on your clients, their sector, and their industry counterparts. If you don’t have time, you can hire help through some amazing web tools.

B2B 183
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Are You Embracing Social Business

Score More Sales

IBM has done research on social selling for several years. I trust their research and know of many ways they have embraced social into their inside sales teams and into their business plan. McKinsey Global Institute Report, “The Social Economy: Unlocking Value and Productivity Through Social Technologies” – July 2012.

Lead Rank 228
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Know Your Customer

Score More Sales

Earlier this year, IBM published the results of a study that was done by Forrester Research about how today’s empowered customers are thinking, and the importance of really knowing your customer. Jeff Ernst, Principal Analyst at Forrester Research narrates the overview click here to view the video.

Customer 196
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The Pipeline ? Selling to Mr Know-it-all

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. You meet him for the first time and he’s done a ton of research. What was the last thing you bought without researching it first on the web? CNi Rapid Research. Your email address will not be shared. December 2011.

Pipeline 313