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The Dangers of Using Cost per Lead as a Metric to Measure Marketing

Pointclear

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

According to the research study, “Connecting the Dots between Content and Sales”, by IDG Enterprise Research, content quality and integrity is very important to decision-makers. For more information on qualified leads please download our White Paper— How to Build a Funnel Full of Solid Gold Leads.

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Huge Sales Event Proves Sales Grow Through the Cloud ? Score.

Score More Sales

Most companies focus on huge, enterprise-sized clients, and the bulk of exhibitors were no exception. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. © Score More Sales 2001 - 2012. Anneke Seley , (@annekeseley). Nancy Nardin (@sellingtools). Craig Rosenberg (@funnelholic). Mike Volpe (@volpe). Categories.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

The Field Sales Business Model The field sales business model is when you have a full sales organization that closes large enterprise deals. This can be done by identifying common objections (and iterating ways to remove them before they happen), doing ongoing lead nurturing, and brainstorming ways to find the best-fit customers.