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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. Or they won’t have the same business insurance as Fortune 500 companies (at least at the early stage). Raised Series B in 2012. So be aware that goals and KPIs may drastically change. Founded in 2013.