The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Take Apple, for example. Using SalesHero as an example, the buying center breaks down like this: 3. Here’s an example of a complete value matrix: 4. Test your messaging.
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