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The Pipeline ? 7 Must-Have Lead Nurturing Recipes for B2B.

The Pipeline

Sign up for our Email Newsletter. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. 7 Must-Have Lead Nurturing Recipes for B2B Marketers. of the RoundTable and The Lead Nurturing Cookbook , I am sure you will enjoy the recipes. 0 Subscribers. December 2011.

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5 Marketing Trends That will Impact 2013

SBI Growth

When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Powering the new engines of marketing, as we saw in 2012, is becoming big business. I am not sure what this means entirely at this early stage but it sets up a potential collision between the CMO and IT.

Trends 316
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The Dangers of Using Cost per Lead as a Metric to Measure Marketing

Pointclear

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.

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44 Important Marketing Productivity Statistics

Zoominfo

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ).

Marketing 160
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4 Things to Consider Before You Buy Marketing Automation

Pointclear

To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. Well, we’re in the dog days of August.

Marketing 164
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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Sign up for our Email Newsletter. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Sales and marketing lead generation tools follow this suit. Other leading content providers such as Olgilvy Advertising and CMO.com agree. This is small business lead nurturing.