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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. Acquired by Google in 2019 for $2.6 Raised Series B in 2012. These simple, yet powerful, statements are the North Star for forming a company. Raised Series E in 2018. Total funding raised: $280.5 Sumo Logic.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Via Via is a ridesharing platform that was founded in 2012 when Uber was still relatively unknown. While Uber has bypassed Via in popularity and product usage, Via has effectively carved a niche in the transportation technology space.