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The Pipeline ? 7 Must-Have Lead Nurturing Recipes for B2B.

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. The Pipeline Renbor Sales Solutions Inc.s 7 Must-Have Lead Nurturing Recipes for B2B Marketers. of the RoundTable and The Lead Nurturing Cookbook , I am sure you will enjoy the recipes. December 2011.

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6 Sales & Marketing Strategy Recommendations for 2012

Pointclear

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges. Forget about branding.

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3 Steps to Fully Optimized B2B Prospect Development

Sales and Marketing Management

Issue Date: 2012-12-10. Teaser: B2B prospect development – the combination of lead generation, lead qualification, lead nurturing and lead hand-off to sales – is a critical element that many marketing and sales teams are failing. Author: Dan McDade. read more

B2B 302
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Twelve Days of Christmas to Make the Number

SBI Growth

Sales Benchmark Index would like to thank our clients. You trusted our team to help you make the number in 2012. Here is a look back at the past year through the lens of a Classic Christmas Carol. Enjoy and feel free to submit your own suggestions.

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5 Marketing Trends That will Impact 2013

SBI Growth

Powering the new engines of marketing, as we saw in 2012, is becoming big business. We have seen a growth in 2012 in the concept of lead nurturing. The objective of course is to convert leads and opportunities into paying customers. Look for nurture marketing to expand in 2013. Fusion of CMO and IT.

Trends 316
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The Dangers of Using Cost per Lead as a Metric to Measure Marketing

Pointclear

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Send them 1,000 leads generated at a cost of $23.15

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.