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5 Marketing Trends That will Impact 2013

SBI Growth

Powering the new engines of marketing, as we saw in 2012, is becoming big business. IT related software and infrastructure needs for the new marketing engine are going to grow exponentially. We have seen a growth in 2012 in the concept of lead nurturing. Look for nurture marketing to expand in 2013.

Trends 251
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.

Software 187
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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.

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The Dangers of Using Cost per Lead as a Metric to Measure Marketing

Pointclear

As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Do you believe that an enterprise software solution lead, as an example, should be budgeted to cost $300 or less?

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44 Important Marketing Productivity Statistics

Zoominfo

B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ).

Marketing 160
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4 Things to Consider Before You Buy Marketing Automation

Pointclear

To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. Implementation Is More Than Just Software.

Marketing 164
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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Marketing automation software generates the data marketers need to provide new levels of support to sales. Your email address will not be shared. Sign up for our Email Newsletter. For Email Newsletters you can trust. December 2011.

Manticore 217