Guest Post: Successful Lead Generation – One Size Does Not Fit All
Jonathan Farrington
JULY 31, 2013
According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. We define the attributes of a truly qualified lead as: SIC or NAICS code. Firmographics (revenue, #employees, # of locations).
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