The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
Instead, I propose using the flywheel methodology , which takes a more holistic approach that puts your customer at the center and turns your leads from prospects to customers to active promoters. This can be in the form of a blog, whitepaper, or video. It gradually narrows down as opportunities fall out of the pipeline.
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