Zoominfo

FEBRUARY 25, 2018

In fact, research shows B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value ( source ). Do some research, experiment with post frequency, and analyze your results. Not measuring ROI. Posting exclusively about products.

Social Media 147

Social Media Media B2B Marketing 147

The ROI Guy

APRIL 25, 2012

The quarter also saw the return of Alinean’s founder Tom Pisello, the ROI Guy , as he re-engaged in day-to-day leadership, and assumed the role of CEO. in a more quantified and compelling way than traditional marketing collateral and sales pitches.

Lead Gen 45

Lead Gen Proposal Collateral ROI 45

Score More Sales

MAY 8, 2013

Do research and learn how you can show the ROI of the concept you are thinking about. Without Undercover Boss, how can YOU make a difference? Don’t wait for an intervention. It does take effort, and your idea may not be appreciated at first. Be so much of a standout that leadership will ask you how you do it.

Inside Sales 212

Inside Sales Licensing Lead Rank Lead Scoring 212

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Buyer 69

Buyer Proposal B2B Discount 69

The ROI Guy

APRIL 25, 2012

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. this year.

Trends 70

Trends Discount Survey Sales Cycle 70

Score More Sales

MAY 8, 2013

Do research and learn how you can show the ROI of the concept you are thinking about. Without Undercover Boss, how can YOU make a difference? Don’t wait for an intervention. It does take effort, and your idea may not be appreciated at first. Be so much of a standout that leadership will ask you how yo do it.

Inside Sales 135

Inside Sales Licensing Lead Rank Lead Scoring 135

Score More Sales

MAY 16, 2012

Don’t spend selling time researching your dream sales enablement tools. Make a case for what you need, and help build the ROI for it, outside of the normal work day. Share Analyzing Sales Opportunities in Your Pipeline originally appeared on Score More Sales on May 16, 2012.

Opportunity 206

Opportunity Pipeline Hiring Top of Funnel 206

The ROI Guy

OCTOBER 22, 2011

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond. Trillion in 2012 - [link].

Meeting 77

Meeting Consumer Lead Rank Lead Scoring 77

A Sales Guy

MARCH 26, 2013

The most compelling insight from the report is that in 2012, 72.6% In 2012, 72.6% Sales leaders want to know where the Return-on-Investment (ROI) is if their sales people spend time on social media sites. The top three reasons that sales people use social media: Networking, Prospecting and Research. Our Key Findings: .

Social Selling 115

Social Selling Report Revenue Social Media 115

Pointclear

JUNE 15, 2012

He is a speaker on sales lead management, sales enablement, and marketing ROI. 2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. He cites research he’s done that shows any contact after the initial inquiry helps push up the closing ratio by as much as 50%.

Lead Management 113

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 113

The ROI Guy

MAY 17, 2012

It’s not CIOs, but CFOs and business units who rein supreme in the financial decision making process for IT investments, this according to a recent survey by CFO Research Services and SearchCIO. Source: Uncrossing the Wires: Starting—and Sustaining—the Conversation on Technology Value by CFO Research Services and SearchCIO, May 2012.

Decision Maker 75

Decision Maker ROI Survey Analysis 75

Pointclear

JUNE 28, 2012

2012: Transformational Change, the New Buyer & Big Data. Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years.

Marketing 247

Marketing Outbound Inbound Vendor 247

The ROI Guy

FEBRUARY 5, 2013

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002.

ROI 72

ROI Enterprise Enterprise Survey 72

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. predictions.

Case Study 72

Case Study Marketing Comparison Forecasting 72

The Pipeline

JANUARY 27, 2012

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. At this point you can decide if you can help them understand your pricing, where their will see an ROI , and make full use of all the impactful thing you uncovered during the Discovery stage. CNi Rapid Research. December 2011.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

The ROI Guy

NOVEMBER 14, 2012

Research Vice President Brian Prentice predicts, the percentage of technology spending by the business -- outside of the control of IT -- will reach 35 percent. Deliver financial justification including ROI and payback analysis for CFOs and financial approval. In two years , Gartner Inc.

Decision Maker 92

Decision Maker Proposal Face-to-face ROI 92

Vendor Neutral

AUGUST 25, 2021

Her passion for data and proving ROI recently led her to her current organization, SalesIntel. Since 2012, his team at Membrain.com has collaborated with thought leaders and studied research to identify the success factors behind successful sales organizations.

Buyer 52

Buyer How To Webinar Metrics Journal 52

Pointclear

MAY 3, 2012

Correctly emphasize the ROI value of qualified leads over their cost. Citing findings from the Lenskold Group Lead Generation Marketing ROI Research Study, lead generation marketers were asked how much profits would be improved with 10% more budget, and 44% reported they didn’t know.

Cost per Lead 162

Cost per Lead Sales Qualified Lead Lead Generation Lead Rank 162

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. percent increase from 2012 projected spending of $3.6 percent increase from 2012 projected spending of $3.6 trillion.

Buyer 96

Buyer Decision Maker Vendor Face-to-face 96

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% growth were lowered to 1.2% by mid-year). Click here to learn more.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% Click here to learn more.

Proposal 71

Proposal Decision Maker ROI Lead Rank 71

MTD Sales Training

NOVEMBER 29, 2011

Mark presented a session on The New ROI, in which he showed guests how to get a return on influence with their clients. Both Sean and the team have been thrilled with the feedback we’ve received from the event and we are now looking forward to the 2012 Sales Summit – bring it on! “Sean is an inspiring and well prepared presenter.

Negotiation 209

Negotiation Social Media Hotels Decision Maker 209

Pointclear

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

The ROI Guy

JANUARY 16, 2014

In 2012, initial rosy predictions of 3.7% Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. However, as has been proven over the past two years, this forecast may be dramatically optimistic. for the year. Click here to learn more. #3

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

APRIL 8, 2014

In 2012, initial rosy predictions of 3.7% Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. Alinean Financial Justification Frugalnomics Gartner IT Economics IT Spending Pisello ROI Storytelling TCO Value Marketing Value Selling ValueStory'

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

The Pipeline

AUGUST 16, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Most solutions have a duration beyond one fiscal year, so when it comes to measuring ROI, ROE, it is important that they understand the full scope of the benefit. CNi Rapid Research. Your email address will not be shared.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

Pointclear

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. Social Media: Table Stakes and the Challenges Linking to ROI.

Software 187

Software Software B2B Top of Funnel 187

The ROI Guy

JANUARY 15, 2013

Sources: The Evolved CMO – Forrester 2012 - A Joint Research Project by Forrester Research CMO Group and Heidrick & Struggles – global survey of 200 CMOs Marketing Organization Design: The Sirius View - John Neeson , Managing Director and Co-Founder, Marilyn Reap Research Director, EECMO - May 2012 The End of Solution Sales – CEB 2012, survey of (..)

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

HeavyHitter Sales

JUNE 15, 2010

Top 7 Critical Sales Trends for 2012. February 2012. January 2012. They explain how to create a return-on-investment (ROI) model in order to show customers how much money they will save by selecting their product. However, every company supplies their own ROI and extols their unique benefits. February 2012.

Training 90

Training Penetration Sales Cycle ROI 90

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 Although frugal executives need quantifiable ROI proof prior to project approval, with less resources than ever, they don’t have the time or research needed to create ROI analysis reports.

ROI 40

ROI Proposal Vendor Forecasting 40

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%

ROI 40

ROI Forecasting Vendor Comparison 40

The ROI Guy

JULY 11, 2012

The better forecast was boosted by enterprise spending on public cloud services, projected to more than double over the next four years, from $109 billion in 2012 to $207 billion by 2016. Public cloud spending grew 20% in 2012, up from $91 billion just last year.

Forecasting 77

Forecasting Telecommunications Scale Enterprise 77

The ROI Guy

OCTOBER 27, 2014

Miller Heiman Institute (MHI) research reports that the biggest inhibitor to Sales success in 2014 has been the “Inability to Communicate Value Messages” (25%). For the third year running Value Communication remained the top priority, as it was in 2013 (22%) and in 2012 (23%).

Report 45

Report Tools Research Sales 45

The ROI Guy

NOVEMBER 14, 2011

Here’s where we think the SMB challenges will be for 2012, and tips for how IT solution provider sales and marketers can best succeed in addressing these opportunities: 1) Do More with Less – SMB IT has to wear many hats, and although budgets are increasing, likely the innovation and service demands on IT are outstripping the modest increases.

Case Study 69

Case Study Marketing Proposal Hiring 69

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. So what were the differences between average/ low performers and best in class?

Decision Maker 71

Decision Maker Case Study Buying Cycle Social Media 71

The ROI Guy

MAY 25, 2012

The joint study, by Gartner and Financial Executives Research Foundation (FERF), surveyed 255 CFOs to uncover IT investment sentiment and decision making practices, uncovering that as economic uncertainty continues, CFOs are gaining more control. To explore how Value Marketing and Selling tools could make a difference, click here.

Report 82

Report Survey Influencer Study 82