PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing
Pointclear
JUNE 15, 2012
2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. Increased budgets of this nature are including outbound telemarketing and lead generation companies. He cites research he’s done that shows any contact after the initial inquiry helps push up the closing ratio by as much as 50%.
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