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Applying Proven B2C Marketing Techniques to B2B Sales and Marketing Processes

Sales and Marketing Management

Issue Date: 2013-01-13. Teaser: When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Author: Jim Swift. read more

B2C 205
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Not B2C or B2B, But B2I (Business to Individual)

Sales and Marketing Management

Issue Date: 2013-09-03. Author: Michael Ni. Teaser: While the concept of one-to-one sales is not new, the change in buyer behavior to expect self-service discovery, engagement and buying combined with the power of automation and data analysis is.

B2C 205
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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

2013 is the year Social Selling became Mission Critical. Social Selling training budgets increased 48% in 2013. Compared to B2C, most B2B company LinkedIn pages are pretty lame. Companies are trying to grow new business. Yet many reps struggle to get that critical first meeting with a decision maker. They are not dynamic.

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39% of Marketers Do Not Have a Defined Content Marketing Strategy

SBI Growth

My guess is that the percentage number of 39% will shrink in 2013. Of those who did not have a defined content strategy, nearly 75% are planning to have one in 2013. I am predicting to get on the same level playing field in 2013; CMO’s and marketers will need this entrance ticket. Effectiveness. Expertise and Hiring.

Marketing 314
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How Do You Know Your Price is Too High?

The Sales Hunter

Customers in both B2B and B2C are buying outcomes/results. Again, this goes for both B2B and B2C. Copyright 2013, Mark Hunter “The Sales Hunter.” I’ll even go as far as to say if every customer said your price was too high, I’d still say it doesn’t mean a thing.

B2C 226
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Help Your Customers Achieve What Seems Unreachable

The Sales Hunter

This is as true in B2C as it is in B2B. Copyright 2013, Mark Hunter “The Sales Hunter.” You have to listen closely enough to your customer and ask enough follow-up questions to ensure you grasp what they really want, even if what they want seems unreachable. What does your customer truly want?

Customer 224
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New Book will Improve Your Account Managers' Relationships

Understanding the Sales Force

Most of the books that are written about great customer experiences only cite best practices by large, well-known B2C companies like Amazon, Apple, Starbucks, and Zappos. Here at Understanding the Sales Force we discuss mostly B2B relationships which are far more complex than B2C relationships. c) Copyright 2013 Dave Kurlan'

Account 186