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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 6 Marketing Trends to Watch in 2013: New Research. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via OpenView Labs. Via Funnelholic.

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Sales Influencers 2013 Predictions

Score More Sales

The 2013 predictions about selling this year are out! B2B content kings Openview Labs first came out with a list of Top Sales Influencers for 2012, which was an honor to be listed on. At the end of last year, they asked us all what we thought would be the trends for sellers and sales leaders in 2013.

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Top 10 Problems with Channel Sales - Don't be Held Hostage

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan When most sales bloggers write about selling, we almost always discuss direct B2B sales. Ignored in all of these articles are those clients and companies that sell through channels. Channel sales is quite different. This is more like traditional B2B sales.

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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? The post What is the State of Marketing in 2013 appeared first on Score More Sales. times Gross Profit growth and 2.4

Marketing 241
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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

I wrote that in 2013, back when virtual sales meetings weren’t the only option. We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. B2B sales reps have asked me that question repeatedly over the past year.

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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

2013 is the year Social Selling became Mission Critical. Social Selling training budgets increased 48% in 2013. Compared to B2C, most B2B company LinkedIn pages are pretty lame. TURN REPS INTO MARKETING CHANNELS. Once optimized, each rep’s LinkedIn page becomes a marketing channel. They are not dynamic.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each. Best Sales Videos.

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