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How the Big Deal Review Will Rescue 2013

SBI Growth

41% of b2b sales organizations missed the Q1 revenue target. If you missed Q1, you need a monster Q2 to save 2013. We perform dozens each quarter directly with the prospects. This offer expires on April 30 th , 2013. A few additional thoughts: 41% of B2B sales forces missed Q1. Download The Big Deal Review Tool.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Best-in-class B2B marketing teams are now shifting to Direct Content Marketing.

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Sales Ops Resolution: Build Market-Focused Territories in 2013

SBI Growth

Make a New Year’s resolution to build territories that are market-centric in 2013. Today’s post explores designing sales territories based on your customers and prospects. More importantly, did you design your territories based on your customers and prospects? Where are the prospects that look most like your Ideal Customer?

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Rebuilding a B2B Brand

Sales and Marketing Management

Issue Date: 2013-0303. Teaser: Prospects have experienced your brand long before they contact your sales team, which means they control the conversation. rebuilding a B2B brand must include addressing the look, feel, message and functionality of the brand’s Web presence. read more

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Will These 6 Tests Save 2013’s Sales Compensation Plan?

SBI Growth

Let’s suppose HR is fully engaged for redesign of a 2013 Sales Compensation plan. That would make 2013 worse than this year! Here’s an example of culture going untested: A CSO of a large B2B sales force was challenged by his CEO to grow the business. The IC plan was changed to diminish Rep prospecting. What can be done?

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. I wrote that in 2013, back when virtual sales meetings weren’t the only option. B2B sales reps have asked me that question repeatedly over the past year. How do you get access to your prime prospects?