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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. There has been a proliferation of tools and channels. The power of brand will resurge in 2013 as a dominating force. Look for nurture marketing to expand in 2013. Branding Resurges.

Trends 251
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Sales Influencers 2013 Predictions

Score More Sales

The 2013 predictions about selling this year are out! At the end of last year, they asked us all what we thought would be the trends for sellers and sales leaders in 2013. The piece – 2013 Make or Break Predictions from the Top Sales Influencers Online was just released yesterday. Why 2013 Will be the Year of the Buyer.

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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? The post What is the State of Marketing in 2013 appeared first on Score More Sales. times Gross Profit growth and 2.4

Marketing 241
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Top 10 Problems with Channel Sales - Don't be Held Hostage

Understanding the Sales Force

Ignored in all of these articles are those clients and companies that sell through channels. The channels are many, and include stocking distributors, brokers, retailers, VARs, agencies, partners, resellers, rep firms and more. Channel sales is quite different. In these cases, the channel salespeople function more like coaches.

Channels 221
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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

Our 2012 sales leader research finds it is still a big fear for 2013. Here are five steps for HR to build a sales leadership pipeline in 2013: 1. If your company uses channel partners, Channel Management is a needed skill. The top fear of HR leaders for 2012 was finding or developing leaders. Leverage them as you can.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

Pointclear

6 Marketing Trends to Watch in 2013: New Research. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Learn why Anothony says his blog is "an outstanding ROI." Via OpenView Labs.

Trends 200
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Channeling your inner caveman

Sales and Marketing Management

Issue Date: 2013-03-01. Author: Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, Inc. Teaser: If whiteboard-based stories can enable more effective conversations, why is everyone still using PowerPoint in marketing and sales processes?

Channels 149