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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Allocating marketing spends on content forms buyers do not want is a bigger risk in 2013. Pull out content that is clearly Product Education 101.

Trends 330
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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen. Call to Action.

Education 303
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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. These agencies claim benefits of having a team of highly trained and college educated writers.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? In preparation of developing personas: - Educate the development team on the ideal customer profile, - Obtain all pertinent quantitative data, and. Hey, Sales Operations leaders. Encourage sales and marketing to build personas and build a plan to operationalize them immediately.

Meeting 288
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Top Sales Academy Offers Online Sales Education

Score More Sales

This is an organization I have been a part of for several years and can attest to its professionalism and educational content. The post Top Sales Academy Offers Online Sales Education appeared first on Score More Sales. What if I told you the program was underwritten by sponsors so that there is no cost to you to participate?

Education 194
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New 2013 Sales Quota = HR Get Ready!

SBI Growth

Sales teams are getting their 2013 numbers. 2013 results will uncover some long-hidden flaws in the sales force. Well-designed onboarding programs use self-serve education modules. You’ll get an excerpt of CAP library items and multiple other tools that you can use to help Sales make 2013 one of the best years yet.

Quota 257