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Are You Planning for Lead Generation for 2013?

Pointclear

Is your lead generation plan based on the forecast by product? Lead Generation Based on Forecast? For every lead generation tactic, you should have the cost divided by the inquiries or the qualified leads. 35 leads will find 15.75 Ramping Up Lead Generation to Match Sales Forecast?

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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

Brutus can then build a financial model to determine the most efficient and effective way to cover the marketplace and make the number in 2013. He presents the findings through the discovery process, his bold bet for making the number in 2013, and the financial model he has built to back him up. 2 – Build a Lead Generation Team.

Infusion 228
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3 Key Must Have Sales Strategies for 2013

A Sales Guy

If you run or lead a sales team, there are a bazillion things your 2013 sales strategy can and should contain. That being said, there are three general or macro things your 2013 sales strategy MUST have to be complete; a social selling strategy, a content marketing strategy and deliberate learning plan.

Strategy 122
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Will These 6 Tests Save 2013’s Sales Compensation Plan?

SBI Growth

Let’s suppose HR is fully engaged for redesign of a 2013 Sales Compensation plan. That would make 2013 worse than this year! Marketing’s new Lead Generation and Sales Enablement now generated latent buyers. Any one of these areas could be a land mine that blows up your 2013 sales comp plan. What can be done?

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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen. Call to Action.

Education 241
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2013 The Year of the Lead!

A Sales Guy

Warm leads not generated by sales people were so rare, we gave them a name, “bluebird” Back then, it was not the sales leaders job to generate leads. Most sales organizations did not have a lead generation budget item. The companies that perfect lead genration strategies will be the winners.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Demand Generation - Comprehensive View of Content Marketing.