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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 251
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39% of Marketers Do Not Have a Defined Content Marketing Strategy

SBI Growth

In the Future of Content Marketing survey, 39% of nearly 60 respondents indicated they did not have a defined content marketing strategy. If you have read my past three articles on content marketing ( article 1 , article 2 , and article 3 ), then this percentage number is strikingly similar. Effectiveness.

Marketing 249
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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

B2B 274
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PowerViews with Anthony Iannarino: Changing Business Models

Pointclear

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. Sales and marketing alignment starts by defining your "dream client". Why Marketing and Sales Need to Work as a Team.

Lead Rank 201
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Do You Need a Resource Dedicated to Nurturing Leads?

SBI Growth

There are the four essential elements to World Class Lead Generation : Content, Process, Technology and People. If you are a marketing leader and you’re missing or deficient in one of these, there’s a problem. According to the study, a CMO's number one success measure is marketing ROI. Lead Development Rep. ROI came up.

Lead Rank 235
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7 Steps to Build Your Lead Gen Machine

SBI Growth

Determining the size ($) of the market potential – Total Available Market for your products & services. Don’t skip this step or you’ll build your lead gen engine in the dark. In 2013, the number has grown to 65%. The key to successful marketing is influencing the buyer early in the journey. Content is king.

Lead Gen 243
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Power Opinions - BANT is BUNK … Revisited

Pointclear

I have written articles and blogs against BANT (as a lead qualifying criterion) for years. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I Think: lead nurturing. I believe that this is market dependent.