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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Allocating marketing spends on content forms buyers do not want is a bigger risk in 2013. To some, it is becoming a chore to research.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. You’re right, it can be a heavy lift but one well worth it in 2013. Call to Action.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? SBI’s research has uncovered some essential Rep behaviors. Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. Receive a package of tools including this Top Ten Sales Rep Competencies list.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How CEOs Can Help Sales Managers Beat the # in 2013

SBI Growth

This post is about how CEOs should invest in sales managers to improve revenue growth in 2013. As part of our annual Q3 Research Tour, SBI surveyed over 10,000 sales reps. If you are considering sending your sales managers to training seminars in 2013, keep your money. 2013 is coming up quickly. How should you spend it?

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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

Research the Market: Brutus starts by researching the market. He leverages 3 rd party research companies like Kennedy Research, Gartner, Forrester, and others to understand the external view of the marketplace, the competitors, and the trends. How does he do it? The VP of Sales is intrigued and digs into the analysis.

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