Using Advanced Analytics to Optimize B2B Sales Force Strategies
Sales and Marketing Management
OCTOBER 9, 2014
Issue Date: 2014-10-10. Teaser: All organizations now have a means of capturing detailed customer interactions via a CRM system – however, only recently are B2B organizations beginning to leverage the other two pieces of the analytics puzzle. Author: Paul R. Monasterio, Principal, Applied Predictive Technologies. read more'
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