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Using Advanced Analytics to Optimize B2B Sales Force Strategies

Sales and Marketing Management

Issue Date: 2014-10-10. Teaser: All organizations now have a means of capturing detailed customer interactions via a CRM system – however, only recently are B2B organizations beginning to leverage the other two pieces of the analytics puzzle. Author: Paul R. Monasterio, Principal, Applied Predictive Technologies. read more'

Analytics 218
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Add Some Color to Your Black-and-White Analytics

Sales and Marketing Management

Issue Date: 2014-07-21. Teaser: Utilizing visual analytics can bring nuance and color to an issue that once looked black and white, and allow your team to make more informed decisions. Utilizing visual analytics can bring nuance and color to an issue that once looked black and white, and allow your team to make more informed decisions.

Analytics 190
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Countdown to 2015: Top 5 Smart Selling Tools posts of 2014

SBI

They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco. 2014’s Not Over, But These #TopMarketingTools Have Already Won. You’ll find them and more in our new Top Marketing Tools of 2014 guide. There is too much for anyone person to keep track of.

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How Dynamic, Digital Listening Can Boost Sales Timing

Sales and Marketing Management

Issue Date: 2014-12-15. Teaser: Advanced, real-time analytics can reveal a prospect’s engagement not only with email but also with any sales content – down to a very granular level. Author: Micheline Nijmeh. read more'

Analytics 283
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Top 10 Best Practices from a Fortune 500 CMO

SBI Growth

This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014.

Lead Rank 262
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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

By the end of 2014, 60% of CMOs will have formal recruiting process for people with data skills. Only 20% of marketers will receive formal training on analytics and customer data management. This is why #7 suggests that by the end of 2014, 60% of CMOs will have a formal recruiting process for people with data skills.

B2B 263
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Brainshark February 2014 Newsletter

BrainShark

February’s edition of the Brainshark newsletter highlights our new Analytics Dashboard that provides Brainshark users with real-time graphical insights into the effectiveness of their content!