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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. CALL TO ACTION: 2014 is fast approaching. Wins – Percent contribution by Marketing to Sales Revenue.

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Surviving Frugalnomics: Top 5 Articles in 2014

The ROI Guy

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group.

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Top Sales & Marketing Influencers 2014

Steven Rosen

Quality, regularity and popularity of written work – books, blog posts, articles, EBooks etc. Articles' Active engagement with recognized resource sites. And not least, a commitment to continually advancing selling and marketing practices. ” Steven A. Rosen, MBA.

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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Poorly executing one of these major initiatives will cost you your job in 2014. Take a look at that tattooed figure in the top right of the article. Participate here and learn what top companies are doing to make the number in 2014.

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Top 10 Kurlan Sales Articles of 2013

Understanding the Sales Force

I wrote and posted exactly 100 new articles since my final article of 2012 when I announced your favorite all-time Kurlan article. I''ve chosen 10 from this year''s articles that were either very popular, contained many comments, or thought-provoking. The Monumental Effort Required to Grow Sales in 2014.

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5 Things You Need To Stop in 2014 – Or Any Year – Sales eXchange 232

The Pipeline

And an even greater number of post and articles telling you all the things you should do in 2014, most of which are retreads of things they advised you to do in 2013. So in 2014 Stop. First an endless barrage of meaningless awards shows meant to squeeze the last bit of sales out of last year’s products.

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[Top Sales Lesson of 2014] You Control the Technology

No More Cold Calling

I recently came across a great article entitled ‘Saving the Lost Art of Conversation’ by Megan Garber of The Atlantic. A longer version of this article was originally posted on LinkedIn Publisher under the title, “ Are We Losing the Art of Conversation? Everyone is just too busy, it would seem. Remember you control the technology.