2014 B2B Marketing Trends That Work
Pointclear
JULY 22, 2014
As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing'
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SBI Growth
OCTOBER 1, 2013
The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). Sounds great doesn’t it?
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Zoominfo
JUNE 25, 2019
Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Don’t Let B2B Business Data Decay Ruin Your B2B Database. Up to 25% of B2B database contacts contain critical errors. Key Takeaways About B2B Database Marketing.
Sales and Marketing Management
MARCH 30, 2014
Issue Date: 2014-03-31. Teaser: B2B sales will always demand a certain level of art and emotional intelligence. But it is possible to take the guess work out of B2B sales. B2B sales will always demand a certain level of art and emotional intelligence. But it is possible to take the guess work out of B2B sales.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
SBI Growth
DECEMBER 2, 2013
In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. It’s a solid marketing plan with an agile process approach. There are many components to a solid marketing plan.
Sales and Marketing Management
JUNE 22, 2014
Issue Date: 2014-06-23. Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers. Author: George Pfeiffer.
Pointclear
MAY 30, 2014
B2B Marketing B2B Sales' To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load.
Score More Sales
DECEMBER 16, 2013
This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? The post 9 Steps to Boost Sales in 2014 Part 1 Visibility appeared first on Score More Sales. Increase Opportunities. Expand Your Pipeline. Close More Deals.
Sales and Marketing Management
OCTOBER 9, 2014
Issue Date: 2014-10-10. Teaser: All organizations now have a means of capturing detailed customer interactions via a CRM system – however, only recently are B2B organizations beginning to leverage the other two pieces of the analytics puzzle. Author: Paul R. Monasterio, Principal, Applied Predictive Technologies. read more'
Zoominfo
FEBRUARY 28, 2018
Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.
The Pipeline
JANUARY 2, 2014
As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. By Tibor Shanto - tibor.shanto@sellbetter.ca. Buying Vs. Selling. Let’s start by setting straight some unadulterated s**t that has made its way into main stream sales over the last few years.
Sales and Marketing Management
JANUARY 13, 2014
Issue Date: 2014-01-13. Teaser: As compelling as the inbound marketing message sounds on the surface, it simply doesn’t stand up to logic in the B2B sector. As compelling as the inbound marketing message sounds on the surface, it simply doesn’t stand up to logic in the B2B sector. Author: Jeffrey L. read more'
Score More Sales
DECEMBER 23, 2013
CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. The post 9 Steps to Boost Sales in 2014 Part 2 Planning appeared first on Score More Sales. This directly helps you set up new calls and contacts. Increase Opportunities. Expand Your Pipeline.
Score More Sales
DECEMBER 27, 2013
The post 9 Steps to Boost Sales in 2014 Part 3 Execution appeared first on Score More Sales. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for sales strategies, tactics, and tips. Increase Opportunities. Expand Your Pipeline. Close More Deals.
SBI Growth
DECEMBER 25, 2013
A top trend in B2B marketing is the adoption of the Marketing Operations role. By the end of 2014, 60% of CMOs will have formal recruiting process for people with data skills. So what should the B2B CMO do with these predictions? It is evident the B2B CMO must continue to evolve themselves and their team.
Zoominfo
FEBRUARY 25, 2018
93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We know B2B databases.
SBI
AUGUST 28, 2014
You’ll find them and more in our new Top Marketing Tools of 2014 guide. We’ve scoured the marketing landscape to identify what we believe are top tools for B2B marketers. Perhaps you want tools that deliver rich content that lets you convert more prospects into leads and leads into opportunities. Think we missed something?
Sales and Marketing Management
AUGUST 19, 2015
Teaser: In the fall of 2014, Unishippers Global Logistics, LLC, the nation’s first and one of the largest small package and freight resellers, launched a new subsidiary named Launch Logistics and I was named the President and Chief Sales Officer. Author: Joe Curtis.
Engage Selling
JUNE 16, 2014
I’m honoured to be included again in OpenView’s Top 25 B2B Sales Influencers for 2014! It’s the second time I’ve received this honour and it’s especially rewarding because OpenView is such an incredible resource for insights on how to grow your company or business!
Sales and Marketing Management
JANUARY 28, 2014
Issue Date: 2014-01-01. Teaser: Consumer marketers have taken the lead designing websites with the mobile experience in mind, but B2B companies would be wise to follow suit, says Matt Heinz, president of Seattle-based Heinz Marketing (HeinzMarketing.com). read more'
Pointclear
MARCH 27, 2014
I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.
SBI Growth
OCTOBER 14, 2013
The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Additionally, it shows 49% of B2B Marketers do not even have a documented content strategy. Marketing leaders understand that content marketing is King. In this post, I’ll address these challenges and how to conquer them.
Sales and Marketing Management
APRIL 3, 2014
Issue Date: 2014-04-04. Author: Jeffrey L. Teaser: You may need 15 to 20 factors to characterize a lead, but that has nothing whatsoever to do with measuring marketing’s success, which is what many lead scoring advocates suggest. read more'
SBI Growth
OCTOBER 19, 2013
B2B CMO''s largely do not have direct reports with expertise in demand generation. This is a major weakness heading into 2014. The specialist roles involved in executing world class B2B marketing in 2014 is complex. In any $100M+ B2B organization, the CMO can no longer fill the gaps alone.
Zoominfo
OCTOBER 31, 2018
B2B influencer marketing. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ).
Sales and Marketing Management
DECEMBER 1, 2014
Issue Date: 2014-12-01. Teaser: With a little care and some creativity, you can communicate the value that B2B prospects are looking for through your LinkedIn profile. With a little care and some creativity, you can communicate the value that B2B prospects are looking for through your LinkedIn profile. read more'
Tenfold
AUGUST 30, 2017
What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. So, it pays to ask: How do B2B buyers search for tech solutions and how can you ensure you’re there, at every stage of their buyer’s journey? B2B Buyer Behavior. Know the Modern B2B Buyer.
Sales and Marketing Management
OCTOBER 6, 2014
Issue Date: 2014-09-01. Teaser: A lot of B2B companies talk about improving the customer experience -- and for good reason. A lot of B2B companies talk about improving the customer experience -- and for good reason. Author: Paul Nolan. But what do customer experience efforts look like? read more'
SBI Growth
OCTOBER 3, 2013
Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” In this post we will dig into the top 5.
Sales Training Connection
MARCH 21, 2014
Successful Women in B2B Sales. Selling in B2B accounts is not easy for any salesperson. Successful female salespeople come to every B2B sale knowledgeable about their product, competition, and the customer. ©2014 Sales Momentum®. Not waiting for the stars to align perfectly before they act.
Sales and Marketing Management
MARCH 7, 2014
Issue Date: 2014-03-07. Even B2B companies can take a cue from the Nike playbook and focus on making an emotional connection as much if not more than product features. Even B2B companies can take a cue from the Nike playbook and focus on making an emotional connection as much if not more than product features. read more'
One of a Kind Sales
AUGUST 17, 2021
And have read that 95% of B2B buyers research companies online before making purchases (that was in 2014 – my guess is that has only gone up!) And 53% of B2B buyers are using social media to […]. The post How to Drive the Buying Process appeared first on One of a Kind Sales.
Sales Training Connection
APRIL 23, 2014
Women in B2B Sales. A few weeks ago we posted a blog: 6 traps successful women avoid in b2b sales. Women selling into b2b accounts must be their own biggest advocates – not lay barriers for their own success. ©2014 Sales Horizons, LLC. Questioning that you belong. Seeking praise from others to define your success.
Sales Training Connection
JANUARY 15, 2014
Because of the type of sale and the buyers, the study construct does raise some flags about its applicability to B2B selling. A myth that is still being repeated time and time again even in B2B sales. ©2014 Sales Momentum ®. Each scenario was then followed by one to six reasons to buy in. But the study was about B2C sales.
Sales and Marketing Management
NOVEMBER 4, 2014
Issue Date: 2014-11-01. A recent survey of more than 700 B2B marketers and salespeople revealed a clear disconnect between where salespeople feel the most pressure in the sales cycle, and how well their companies prepare them to face these tough messaging moments. read more'
SBI
JULY 22, 2014
If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. He skipped 2013, perhaps because the market was moving too fast because, as of the 2014 version, the map has grown to a staggering 950 companies. What B2B marketing tools would you like to see on the list?
SBI Growth
JUNE 15, 2014
More than three-in-four companies have a 5% or higher growth goal for 2014. Fewer than 50% of B2B companies will make their targets this year. Contrast that to the fact that 47% of CSO''s are not confident they will make their revenue goal. With real economic growth at approximately 3%, something’s got to give.
Hubspot Sales
JUNE 8, 2020
It's never been more difficult to be a B2B sales rep. Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them. Relationships are everything in B2B sales. Here are 12 more ways to delight your customers in the B2B sales process.
Sales Training Connection
JANUARY 31, 2014
As salespeople settle into the new year, analyze their territories and their new comp plans, their focus will begin to shift to individual accounts and how they can achieve their 2014 sales goals. 2. Leveraging institutional resources – B2B sales is becoming a team sport, the day of the lone wolf is over. ©2014 Sales Momentum® LLC.
SBI Growth
JANUARY 9, 2014
B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three- year revenue growth and 27% faster three-year profit growth.”. B2B Sales has a greater sense of urgency than B2B Marketing. The result of greater alignment is making the number in 2014 and beyond. Author: John Staples.
SBI
OCTOBER 22, 2014
Fortunately, there were many Dreamforce exhibitors with tools well designed to help B2B Marketers achieve significant gains, thus extending the value of their existing technology investment. Sales Tools/Product Reviews Webinars and Events Dreamforce Dreamforce 2014 FullCircle CRM Infer Radius RingLead SalesLoft Totango'
Zoominfo
NOVEMBER 25, 2020
ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . B2B Growth. B2B Growth. Getting To Know GIDI Part 1: Origin Story. Get tips on implementing your own program!
Score More Sales
DECEMBER 11, 2014
How are B2B sales leaders planning for their teams in 2015? Why is it that in 2014, I can still receive dozens of emails and voice mails each month telling me about a company’s products, with no mention of how I, or my company, specifically would benefit from hearing about them? Close More Deals.
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