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2014 B2B Marketing Trends That Work

Pointclear

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing'

Trends 270
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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). Sounds great doesn’t it?

B2B 274
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Data Decay & B2B Database Marketing [Infographic]

Zoominfo

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Don’t Let B2B Business Data Decay Ruin Your B2B Database. Up to 25% of B2B database contacts contain critical errors. Key Takeaways About B2B Database Marketing.

B2B 213
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Making Big Data Work for B2B Sales

Sales and Marketing Management

Issue Date: 2014-03-31. Teaser: B2B sales will always demand a certain level of art and emotional intelligence. But it is possible to take the guess work out of B2B sales. B2B sales will always demand a certain level of art and emotional intelligence. But it is possible to take the guess work out of B2B sales.

B2B 269
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. It’s a solid marketing plan with an agile process approach. There are many components to a solid marketing plan.

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B2B strategy, B2C results

Sales and Marketing Management

Issue Date: 2014-06-23. Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers. Author: George Pfeiffer.

B2C 202