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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). Sounds great doesn’t it?

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Lead Management Score Card – Captures existing performance and provides historical and external context to evaluate performance.

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9 Steps to Boost Sales in 2014 Part 1 Visibility

Score More Sales

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? The post 9 Steps to Boost Sales in 2014 Part 1 Visibility appeared first on Score More Sales. Increase Opportunities. Expand Your Pipeline. Close More Deals.

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9 Steps to Boost Sales in 2014 Part 2 Planning

Score More Sales

CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. The post 9 Steps to Boost Sales in 2014 Part 2 Planning appeared first on Score More Sales. This directly helps you set up new calls and contacts. Increase Opportunities. Expand Your Pipeline.

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9 Steps to Boost Sales in 2014 Part 3 Execution

Score More Sales

Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2013″ and one of “20 Women to Watch in Sales Lead Management for 2013″ Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies. Increase Opportunities. Expand Your Pipeline.

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Strategies to Close Deals by Year End

Score More Sales

Powerful ideas to fuel the pipeline for 2014. This panel session is part of the Sales Management Summit on BrightTALK. The goal is for us to share insights into how to close the year with a bang and gear up for a successful 2014. Actionable strategies to close more deals by year-end. Register now. Increase Opportunities.

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Forget Social Selling—Try Social Engagement

No More Cold Calling

You bet, and it’s critical to increasing B2B sales effectiveness. The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. Put simply: By giving to them, we give them a reason to buy from us. Social selling (i.e.,