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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Sales Managers (all levels).

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The benefits of social proximity selling

Sales 2.0

Here’s why you should consider adding this “social proximity” approach to your prospecting efforts: In it’s 2014 research report, How to Make Your Number , Sales Benchmark Index found you are “ 4.2 Consider this data. “Birds of a feather do flock together.” ”

Benefit 186
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9 Steps to Boost Sales in 2014 Part 2 Planning

Score More Sales

Now that you are working to grow visibility as a seller and think like a publisher, work to craft a plan to make sales increases happen. Over many years and hundreds of sales teams, I’ve seen the most successful sellers work a plan and plan their work. Actually write out a paragraph or two describing your life in a few years.

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Wide Awake at Dreamforce 2014

No More Cold Calling

He asked if we’re all connected to our customers and explained how doing so helps sales professionals engage and build one-on-one relationships with buyers. My Greatest Learning Nuggets Dreamforce is not a sales conference. However, this year there was a sales track. Companies with agile learners will excel.

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How BMW Would Have Benefited from Social Selling

SBI Growth

Sales Operations leaders have seen the power of Social Selling. Sales cycles that begin with an online referral are closing more rapidly. The problem is the rest of the company doesn’t get it. Corporate Communications sees inherent risk in mobilizing a social sales force. Implementing a successful sales transformation.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

SBI’s content marketing offering has helped companies produce the content that buyers seek. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. Sign up for SBI’s annual research study review here and learn how world class companies are producing this content.

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Sales prospecting made easier

Sales 2.0

I picture how a company in the high tech chip business could survive when only 1 in 100 of their chips was usable (or 1 in 1,000). Meanwhile most high tech companies accept this level of productivity in their sales departments. Then also consider “psychographic” elements of what makes a company a good client for you.