article thumbnail

Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. The buyer has changed. The new buyer isn’t hanging out at trade shows.

article thumbnail

The Top 5 Post of 2014

The Pipeline

For the last post of 2014, I thought we would look at the top five posts of 2014; not saying they are the best of what I did in 2014, but it seems that these were the ones that got the most looks. By Tibor Shanto - tibor.shanto@sellbetter.ca. To Call or Not. Read On….

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. You sell to a more informed buyer. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. How does increasing base pay improve how his team engages with the changing buyer? Your Sales Strategy.

article thumbnail

The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. The Buyer Process Map (BPM) will help you tackle these challenges. The Buyer Process Map (BPM) will help you tackle these challenges. It has never been more necessary than it is heading into 2014. This tool has been around for a few years now.

Tools 239
article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. We actually helped start this category back in 2014 through a partnership with Bombora. 1 for buyer intent by G2.

article thumbnail

How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Content: What content will you need to engage your buyers? To pull this off, you need Buyer Personas. The New Year is fast approaching.