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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. When you apply this approach to affiliates, partners or your sales channel the same concepts apply. There are many components to a solid marketing plan.

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9 Steps to Boost Sales in 2014 Part 2 Planning

Score More Sales

CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. The post 9 Steps to Boost Sales in 2014 Part 2 Planning appeared first on Score More Sales. This directly helps you set up new calls and contacts. Increase Opportunities. Expand Your Pipeline.

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A Different Approach to 2014

SBI Growth

They create their own opportunities by using unclogged channels such as LinkedIn. The result is selling time is maximized and at bats are not wasted. Control their own destiny- Great teams understand they can no longer depend on other departments for success. Net result is opportunities that have 5 times more likelihood of closing.

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The Secret to Channel Success: Quit Excel

Sales and Marketing Management

Issue Date: 2014-04-18. Author: Dan Hawtof. Teaser: Using last decade's sales management tools to accomplish today's complex tasks isn't quite as bad as suiting up a football team with leather helmets, but it may as well be. read more'

Channels 159
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2014 The Year of Execution and Strategy – Why Most Sales Organizations will be Chewed Up and Spit Out

A Sales Guy

For 2014, I’m predicting it will be the year of execution and strategy and most companies won’t be ready. Social selling and social media are disrupting traditional engagement channels. The possible number initiatives you could be working on in 2014 is staggering. 2014 is the year of execution and strategy.

Strategy 115
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Stop Avoiding layered Incentives (and Learn to Love Them)

Sales and Marketing Management

Issue Date: 2014-11-21. Teaser: Most channel marketers have a dysfunctional relationship with layered incentives. Most channel marketers have a dysfunctional relationship with layered incentives. Author: Dan Hawtof, Parago Executive Vice President. Tips for coooking up a program that's just right.

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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.