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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Prioritize the prospect universe by potential spend. The output is a prioritized universe of prospects by segment. TECHNOLOGY.

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Proactive Prospecting #Workshop – #Toronto – August 27

The Pipeline

As we get ready to round the bend to the end of after Labour Day, it is not too early to start thinking about how we maximize our opportunities into the end of the year, and to kick 2014 off strong. Just in time for you to be able to hit the ground running with a vibrant and full pipeline.

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CMO: Sales People are Cavemen

SBI Growth

Social prospecting, technology proficiency and content production are just a few. Accepting a Sales Qualified Lead (SQL) and maximizing the value requires new competencies. That means 70% of the sales team is unable to maximize the value from marketing. This requires the ability to perform social prospecting extremely well.

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Top 10 Best Practices from a Fortune 500 CMO

SBI Growth

This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014.

Lead Rank 262
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Why Your Sales Ops Plan for Next Year May Already Be Obsolete

SBI Growth

Most companies are in the heart of their planning process for 2014. Today’s post provides recommendations for revising your approach for 2014. Are your territories designed to maximize time with customers and prospects? Are your quotas based on your ideal customer spend and ideal prospect opportunity?

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Creating the Ideal Performance Culture

SBI Growth

As you plan for 2014, are you investing enough in both? Performance culture is studied in depth in our 2014 Research Tour. A majority of reps focused on margin, and gave up prospecting for new accounts. If the team does not have a strategy for maximizing pay, they will thrash. Hire slow and fire fast.

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