Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

No More Cold Calling

DECEMBER 23, 2014

Phillip Twyford, director of sales and marketing for Tico Mail Works, had the exact same realization, which he outlines in this week’s guest post. I was 16 years old and working in Arnotts department store as a sales assistant. Social media was not part of our lives, nor were cell phones. I first started in marketing in 1987.

Face-to-face 276

Face-to-face Social Media Facebook Film 276

Pipeliner

FEBRUARY 22, 2020

Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. As marketers continue to try to find the best way to utilize social media to reach potential customers, businesses are continually examining how effective their efforts are in achieving a return on investment.

Social Media 81

Social Media Media Consumer Survey 81

The Pipeline

NOVEMBER 15, 2021

Simon Hares set up SerialTrainer7 Ltd in 2014 with a view to getting people where they need to be quicker and leaving them there better. With over 25 years experience training sales and management the training is described as more than different, it is relevant.

Ideal Customer Profile 173

Ideal Customer Profile Retail LinkedIn Media 173

SBI Growth

OCTOBER 14, 2013

It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. Media selection and promotion plans. The clients we have helped told us, “ Content Marketing is now our best Sales Rep.” The sales team will be expecting more leads from you and sales enablement content.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI

AUGUST 28, 2014

You’ll find them and more in our new Top Marketing Tools of 2014 guide. And you can learn all about them in this multi-media guide! Sales Tools/Product Reviews' We’ve scoured the marketing landscape to identify what we believe are top tools for B2B marketers. Think we missed something?

Tools 137

Tools Sales Tools Media B2B 137

A Sales Guy

DECEMBER 3, 2013

Last year I predicted that 2013 would be the year of hiring, that sales people would be on the move, freed from the downturn in the economy and feeling safe, I predicted sales people would start looking for new opportunities. I saw a lot of organizations trim their dead weight and build new and improved sales organizations.

Strategy 115

Strategy InsideView Hiring Social Media 115

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

Social Media 223

Social Media Media B2B Decision Maker 223

Engage Selling

OCTOBER 2, 2014

There are still many sales leaders, sellers and companies that are not embracing social media. At this point in 2014, social media has been integrated heavily into our personal and professional lives. It’s no longer a “nice thing to have” but rather a necessity to reach maximum success with your sales.

Social Media 82

Social Media Media Quota Networking 82

Sales and Marketing Management

OCTOBER 5, 2014

Issue Date: 2014-10-06. Teaser: Social media is big and it’s only getting bigger. Social media is big and it’s only getting bigger. Author: Tim Minahan, CMO, SAP Cloud. read more'

SAP 290

SAP Social Media Customer Media 290

SBI Growth

SEPTEMBER 28, 2013

A recent study by CEO.com shows that 70% of Fortune 500 CEO’s are not on Social Media. Get your copy by siging up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute ". You work hard to monitor your brand on TV, media, and radio. Lack of Presence. How does LinkedIn help?

Decision Maker 328

Decision Maker How To Ideal Customer Profile Social Media 328

SBI Growth

JANUARY 5, 2014

In this post I want to recommend three ideas to raise your game in 2014. Each recommendation addresses the biggest obstacles every sales manager faces to making the number: Not enough ‘A’ players on the team. Every sales manager is time starved. Every sales manager is time starved. POST-SALES SUPPORT. Most don’t.

Sales Management 310

Sales Management Face-to-face Decision Maker Travel 310

SBI

MARCH 5, 2013

What if today you were given notice that your sales quota will double in 2014. Heck, it’s hard to imagine increasing sales by as little as 10% without implementing some sort of change. You can select and provision for sales tools that will make it possible for reps to sell more. I’m betting your answer is YES.

Revenue 127

Revenue Hiring Decision Maker CRM 127

Sales and Marketing Management

SEPTEMBER 23, 2013

Teaser: In a recent survey, 86 percent of marketers said social media is important to their businesses, yet only one in four agreed they were able to measure their social activities. If you want to get serioius about social media marketing, here are three solid starting points. read more'

Social Media 219

Social Media Trends Marketing Survey 219

SBI Growth

NOVEMBER 1, 2013

Top sales reps share a common trait. Why Top Sales Reps Will Be Unemployed in 2 Years set an SBI record for most views in one day. The post offered advice for top sales reps to avoid becoming obsolete. What can sales and HR leaders learn from this massive response? What separates top sales reps from the rest?

Hiring 308

Hiring Social Media Comparison Forecasting 308

SBI Growth

OCTOBER 12, 2013

Most companies are in the heart of their planning process for 2014. Has your Sales Ops planning kept up with the new realities? Today’s post provides recommendations for revising your approach for 2014. By doing so, you''ll also get the Sales Ops Planning Evolution Guide. As a Sales Ops leader, this is up to you.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

One of a Kind Sales

AUGUST 17, 2021

You have probably heard the popular statistic that 70% of the buyer’s journey is complete before a buyer even reaches out to a company or sales rep. And have read that 95% of B2B buyers research companies online before making purchases (that was in 2014 – my guess is that has only gone up!)

Social Media 93

Social Media How To B2B Buyer 93

Sales and Marketing Management

JUNE 22, 2014

Issue Date: 2014-06-23. Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers. Author: George Pfeiffer.

B2C 222

B2C B2B Strategy Media 222

SBI Growth

NOVEMBER 20, 2013

A few years ago, I interviewed Brent for a B2B sales rep job. This post is for HR and Sales Leaders who are seeking to hire the next Brent. It’s also for those who aspire to become top sales reps. This post includes a link to a valuable tool – the Top Sales Rep''s Satisfaction Index. Brent was clearly an “A” player.

Hiring 314

Hiring Social Media Compensation Buyer Persona 314

Sales and Marketing Management

JULY 13, 2014

Issue Date: 2014-07-14. Teaser: Most corporate social media accounts function more as a customer service tool than a sales tool, and there’s nothing wrong with that. An institution’s Facebook or Twitter can be a public face of the company, but not one that is used to drive sales of new products or services.

Social Media 189

Social Media Face-to-face Twitter Facebook 189

SBI Growth

JULY 30, 2013

This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. How are you supporting the new “A” players in sales? Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Background.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

No More Cold Calling

JANUARY 2, 2014

As you’re planning for 2014, forget resolutions. The media is flooded with articles about resolutions right now. As you’re planning for 2014 , don’t just give your sales team an annual quota and expect them to make it rain. When looking for new business, many sales organizations shake the trees and see what falls off.

Referrals 240

Referrals Small Business Small Business Enterprise 240

SBI Growth

SEPTEMBER 27, 2013

Entering 2014, Sales and HR leaders face new trends causing turnover with top talent. They have the power to damage reputations and brands with social media. This post offers solutions to Sales and HR leaders who ask this question: “How do we respond to demographic trends and retain top sales talent?” But it isn’t.

Sales Talent 300

Sales Talent Conversion Survey Salary 300

SBI Growth

AUGUST 28, 2013

I spent last week at a Sales Management training event with a client. Talent development is a key differentiator heading into 2014. As a Sales Operations leader, you must be allocating the right resources to training. Demand Sales Force Automation adoption. Turn your sales training into a competition.

Training 300

Training Sales Management Hiring Social Selling 300

Sales 2.0

AUGUST 17, 2014

The content of the webinar seemed very “Sales 2.0″ The webinar promised that these metrics were derived from analyzing thousands of real life sales calls and deriving the best practices. But before I could get to the webinar I got a follow up email from one of the company’s sales reps. ″ to me.

Social Selling 322

Social Selling Webinar Metrics Follow-up Lead Rank 322

No More Cold Calling

JANUARY 16, 2014

Now is the time to kick your prospecting efforts into overdrive, build a strong pipeline for 2014, and determine if you’re really getting the most traction out of each and every day. By focusing on the sales activities that matter—talking to your clients, building your referral network, and asking for referral introductions.

Referrals 224

Referrals Cold Calling eBook Small Business 224

SBI Growth

OCTOBER 28, 2013

How do I enable the sales force to sell the new product or solutions? How am I going to generate enough new leads to support 30% of the sales number? Add in branding, digital media, social prospecting, collaboration solutions, etc. Who are the new competitors for new product or solutions?

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

Customer Centric Selling

SEPTEMBER 20, 2013

Sales Training Article: Top Sales Tool for 2014. By John Kearney, Sales Benchmark Index (SBI) Image courtesy of FrameAngel at FreeDigitalPhotos.net As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014.

Sales Tools 45

Sales Tools Tools Training Collateral 45

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

SBI Growth

OCTOBER 21, 2013

As you plan for 2014, are you investing enough in both? Sales Operations is responsible for creating that winning environment. Performance culture is studied in depth in our 2014 Research Tour. 80% of its sales team was outside sales reps. The Sales Operations team moved to reorganize the group.

Hiring 293

Hiring Ideal Customer Profile Margin Face-to-face 293

SBI Growth

SEPTEMBER 9, 2013

This post is for HR and Sales leaders who want more. By participating in this free event at your office you will: Learn the best practices of the brightest sales people in our research. In today’s environment, “A” player sales talent is more informed than ever. But for sales roles, it’s not enough to know “market” conditions.

Compensation 288

Compensation Competition Salary Social Media 288

Increase Sales

DECEMBER 30, 2013

Someone had to invent a word that combines mobile marketing with social media. By 2014 mobile will overtake desktop Internet searches. As previously discussed in this morning’s blog posting social media through content curation is also becoming a greater element within any integrated marketing plan and budget.

Social Media 139

Social Media Marketing Media Outbound 139

No More Cold Calling

AUGUST 11, 2016

The most effective sales techniques don’t require a device. And social media and the internet will eliminate the time-consuming, face-to-face aspect of sales. Marketing automation, CRM, social media , and other technology tools enable sales reps to sell more efficiently and cost effectively. You’ve heard it.

Face-to-face 120

Face-to-face Social Media Cold Calling Call-back 120

SBI Growth

JULY 23, 2013

Sales Operations leaders have seen the power of Social Selling. Sales cycles that begin with an online referral are closing more rapidly. Corporate Communications sees inherent risk in mobilizing a social sales force. Implementing a successful sales transformation. A social sales organization could have prevented this.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Pointclear

MAY 5, 2017

At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Because of this, CRM Radio and the sister program SLMA Radio, have been interviewing executives on the subjects of the marketing and sales uses of Artificial Intelligence. About CRM Radio Guest Mike Plante, Chief Marketing Officer.

InsideSales 113

InsideSales Inside Sales Revenue Webinar Metrics 113

Keith Rosen

JULY 14, 2014

Selling Power Features Keith Rosen’s company, Profit Builders on the 2014 Top 20 Sales Training Companies List. Profit Builders is honored to announce that on June 18, 2014 they were included on the 2014 list of the Top 20 Sales Training Companies that excel in helping sales leaders improve the performance of their sales teams.

Coaching 112

Coaching Training Company Social Media 112

The Pipeline

SEPTEMBER 23, 2013

There is no hotter topic in B2B sales than cold calling, does it work, and is it necessary in today’s social environment, call screening, voice mail , and “inbound” universe. Well I am here to tell you it does work in 2013, and will continue to work in 2014 and beyond. Sales Process Sales Success Tibor Shanto'

Cold Calling 267

Cold Calling Handbook Inbound Social Media 267